There are no dumb answers, only dumb questions

So you might get a kick out of this.



(I surely did...)



Anyway, a guy on my list asked how he could stop receiving emails.

His inbox is too full as it is he said, and he no longer wished to

get my newsletter. Because I'm a kind, helpful soul, I made the

laborious task of scrolling down his email and finding the

"unsubscribe" link and clicking it for him.



But, then I noticed something.



The dude bills himself an "email expert."



Really?



And he can't even unsubscribe himself from an aweber list?



It reminds me of a college professor I had.



My major was Radio/TV.



And the professor (not a career teacher, a REAL teacher, who

actually owns a few radio and TV stations, he just teaches for fun)

got angry with the class shortly before graduation.



What set him off?



A dumb question.



In this case, one of the soon-to-be-graduates asked him what the

difference between AM and FM radio.



(Something you learn on day 1).



His response?



"How can you people accept a diploma

from this university and not know the

difference between AM/FM radio?"



Ha.



It WAS funny.



And so it is with today's email "experts."



Most have no clue.



They rarely send emails out themselves.



Instead, they just sell "how to" email products.



If that's what creams your twinkie, go for it.



But if you're ready to take off the training wheels and learn how

email is really done, check out the "Email Players" newsletter.



I show you real emails I use in my businesses.



All analyzed.



Explained.



And served up for you to model.



Next issue talks about list building.



Subscribe in time at:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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