Top 3 lamest refund excuses

Back in the day, I used to collect refund excuses.



It was sort of a hobby of mine. Normal people collect stamps, or

baseball cards, or comic books or whatever... but I collected

refund excuses.



I just find them so... amusing.



In fact, here are 3 of my favorites:



"MY WIFE IS MAKING ME..."



(Maybe you should sac up and take off the skirt, son?)



"I ALREADY HAVE A LOT OF PRODUCTS LIKE THIS..."



(So why did you buy this one? Duh.)



"I REALIZED I DON'T WANT TO LEARN THIS..."



(Isn't that like signing up for a gym to get in shape, then after

using the equipment, showers, lockers and personal training advice,

deciding you want liposuction and demanding a refund?)



Oh well.



Like I said, I find these kind of amusing.



But also kind of useful, too.



How?



Because it shows the mindset of the kind of customer every

single marketer (in my humble, but arrogant, opinion) should avoid

like the zombie apocalypse plague -- and do everything in your

power to turn OFF with your advertising.



I mean, why encourage 'em?



Just something to think about.



You can see how I do it sometimes in "Email Players."



Many of my emails repulse certain people.



(In fact, this email is doing just that...)



And it's (usually) by design.



Here's where to subscribe:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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