05:27
nitin
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Thursday, 6 December 2012
05:27
nitin
No comments
- 03:03
- nitin
- No comments
A great marketer has joined the choir invisible:
Jim Straw.
I never met the man in person.
But, I did correspond with him a few times, here and there. No
deep, dark marketing secrets were passed or anything.
Mostly it was a "hey how are you doing?" sort of thing.
But he was always one of my favorite marketers.
Not only because he was a BIG believer in daily emails (one of the
few who could get away with doing blatant pitches every day, and
who somehow pulled off selling a $997 eBook, can you believe that?)
but he was a "for real" entrepreneur, too.
He'd seen it all.
He started at 9 years old selling salve and newspapers.
From there he has done everything from import/export... to real
estate... to offshore banking... to gold & coal minding... mail
order... merchandising... manufacturing... and, yes, Internet
marketing.
The dude was a business stud.
And always chock full of great ideas and advice.
Anyway, I got his last email here from November 30th.
And, it's... poetic... he sent this particular email before passing.
Frankly, it's almost like he KNEW it was his last email.
(Maybe he did?)
It's poetic because it's PACKED with advice (we can all learn from
-- noob or master) about how he became so successful, and how
anyone else can do the same, without needing any inborn talent or a
gazillion dollars to get started.
Here are some of the highlights (paraphrased):
1) The ONLY way to make money is to "sell" something people want
or need (product or service).
2) Learn to "make do" with what you have.
3) Do whatever's necessary (legally) to get to where you want to
be, even if you don't like doing it (*especially* if you don't like
doing it).
4) Never ask people to do for you what you won't do yourself.
5) Pay cash for what you want. Otherwise save until you can.
6) Realize NOTHING is as easy or as fast as it should be. It only
gets easier and faster when you know how to really do it. And
learning how to really do it means doing it over, and over, and
over, until you finally find out how it works.
7) Your successes teach you nothing, only your failures do.
8) Your most prized possessions are your customers.
9) Money is NOT the goal... it's only a way of keeping score.
10) Ask for what you want or need, learn to graciously accept "no"
as readily as you do a "yes"
I love stuff like this.
It's timeless, raw advice that works.
And, it's kinda ironic, too.
One of the reasons so many people struggle to accomplish any real,
lasting success online is because they are always chasing the
latest goo-roo BSO (bright shiny object), when all they need do is
apply a few simple principles (like the above) and success is
practically guaranteed. After all, Jim's websites, emails and
entire ordering process were as "bare bones" as you get -- yet he
blew most of today's goo-roos away (spending far less time and with
virtually none of the headaches) with their lame video sales
letters, souped-up email tracking (I rarely saw a tracking link in
his emails) and sophisticated product funnels using the latest
whizbang technology.
Anyway, so that's that.
Jim Straw left us an awesome legacy.
Take his advice to heart.
Apply it.
And, yes, PROFIT from it.
I suspect Mr. Straw would have it no other way...
Ben Settle
P.S. I learned a LOT about email marketing just by studying Jim
Straw's emails. He took me to school with every email he sent. And
even though I don't consciously think about it, a lot of what I
teach in "Email Players" is at least partially inspired or
influenced by various things I learned studying Jim's emails.
Subscription info at:
http://www.EmailPlayers.com
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxs7MysLIw=
Jim Straw.
I never met the man in person.
But, I did correspond with him a few times, here and there. No
deep, dark marketing secrets were passed or anything.
Mostly it was a "hey how are you doing?" sort of thing.
But he was always one of my favorite marketers.
Not only because he was a BIG believer in daily emails (one of the
few who could get away with doing blatant pitches every day, and
who somehow pulled off selling a $997 eBook, can you believe that?)
but he was a "for real" entrepreneur, too.
He'd seen it all.
He started at 9 years old selling salve and newspapers.
From there he has done everything from import/export... to real
estate... to offshore banking... to gold & coal minding... mail
order... merchandising... manufacturing... and, yes, Internet
marketing.
The dude was a business stud.
And always chock full of great ideas and advice.
Anyway, I got his last email here from November 30th.
And, it's... poetic... he sent this particular email before passing.
Frankly, it's almost like he KNEW it was his last email.
(Maybe he did?)
It's poetic because it's PACKED with advice (we can all learn from
-- noob or master) about how he became so successful, and how
anyone else can do the same, without needing any inborn talent or a
gazillion dollars to get started.
Here are some of the highlights (paraphrased):
1) The ONLY way to make money is to "sell" something people want
or need (product or service).
2) Learn to "make do" with what you have.
3) Do whatever's necessary (legally) to get to where you want to
be, even if you don't like doing it (*especially* if you don't like
doing it).
4) Never ask people to do for you what you won't do yourself.
5) Pay cash for what you want. Otherwise save until you can.
6) Realize NOTHING is as easy or as fast as it should be. It only
gets easier and faster when you know how to really do it. And
learning how to really do it means doing it over, and over, and
over, until you finally find out how it works.
7) Your successes teach you nothing, only your failures do.
8) Your most prized possessions are your customers.
9) Money is NOT the goal... it's only a way of keeping score.
10) Ask for what you want or need, learn to graciously accept "no"
as readily as you do a "yes"
I love stuff like this.
It's timeless, raw advice that works.
And, it's kinda ironic, too.
One of the reasons so many people struggle to accomplish any real,
lasting success online is because they are always chasing the
latest goo-roo BSO (bright shiny object), when all they need do is
apply a few simple principles (like the above) and success is
practically guaranteed. After all, Jim's websites, emails and
entire ordering process were as "bare bones" as you get -- yet he
blew most of today's goo-roos away (spending far less time and with
virtually none of the headaches) with their lame video sales
letters, souped-up email tracking (I rarely saw a tracking link in
his emails) and sophisticated product funnels using the latest
whizbang technology.
Anyway, so that's that.
Jim Straw left us an awesome legacy.
Take his advice to heart.
Apply it.
And, yes, PROFIT from it.
I suspect Mr. Straw would have it no other way...
Ben Settle
P.S. I learned a LOT about email marketing just by studying Jim
Straw's emails. He took me to school with every email he sent. And
even though I don't consciously think about it, a lot of what I
teach in "Email Players" is at least partially inspired or
influenced by various things I learned studying Jim's emails.
Subscription info at:
http://www.EmailPlayers.com
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxs7MysLIw=
Wednesday, 5 December 2012
- 03:03
- nitin
- No comments
Check out this jool of a comment:
"I'm a fan of your marketing tips
but this one is just cynical and
disgusting. I am unsubscribing."
Dang!
Too bad it wasn't addressed to me.
It was actually sent to my droog Mike Dolpies.
He's been using email the Settle way, and has been riling up the
nest of mush cookies on his list who are easily offended by every
politically incorrect jot and tittle he writes. And after that
comment, he said he was now coining a new term:
"The Settle Effect"
And a hair raising ditty it is, too.
Not so much for me anymore.
(I'm immune to haters)
But for guys like Mike and others putting my methods to work?
Watch your gluteus assimus, babycakes.
You'll hear from all the whiners.
All the complainers.
And, yes, all the freebie seekers nattering on about, "I didn't
join your list to hear about your opinions about blah blah blah or
care about what you're selling, I just wanted free stuff!"
Oh how I miss those days.
Back when I'd get multi-page essays about how evil I am.
About how I have no idea what I speaketh of.
And, in some cases, how they're gonna track me down and kick my
bootay...
(I still get those from time to time...)
Ha.
Gotta love it.
At first it's a bit nutzo.
If you do it right you will likely get lots of extra sales... but
also lots of extra nonsense from the dingbat gallery.
Just ignore them.
They got issues.
And realize after a while, they're just angry.
(Taking out their problems on you)
Anyway, the point?
When you use my system, eventually your list will become immune to
your antics and won't complain as much, which kinda takes the fun
out of it.
And it's like I told Mike:
Enjoy it while it lasts.
It's one of the few real (legal) thrills left.
You can learn my system in the "Email Players" newsletter.
Details at:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxsbIxMDJw=
"I'm a fan of your marketing tips
but this one is just cynical and
disgusting. I am unsubscribing."
Dang!
Too bad it wasn't addressed to me.
It was actually sent to my droog Mike Dolpies.
He's been using email the Settle way, and has been riling up the
nest of mush cookies on his list who are easily offended by every
politically incorrect jot and tittle he writes. And after that
comment, he said he was now coining a new term:
"The Settle Effect"
And a hair raising ditty it is, too.
Not so much for me anymore.
(I'm immune to haters)
But for guys like Mike and others putting my methods to work?
Watch your gluteus assimus, babycakes.
You'll hear from all the whiners.
All the complainers.
And, yes, all the freebie seekers nattering on about, "I didn't
join your list to hear about your opinions about blah blah blah or
care about what you're selling, I just wanted free stuff!"
Oh how I miss those days.
Back when I'd get multi-page essays about how evil I am.
About how I have no idea what I speaketh of.
And, in some cases, how they're gonna track me down and kick my
bootay...
(I still get those from time to time...)
Ha.
Gotta love it.
At first it's a bit nutzo.
If you do it right you will likely get lots of extra sales... but
also lots of extra nonsense from the dingbat gallery.
Just ignore them.
They got issues.
And realize after a while, they're just angry.
(Taking out their problems on you)
Anyway, the point?
When you use my system, eventually your list will become immune to
your antics and won't complain as much, which kinda takes the fun
out of it.
And it's like I told Mike:
Enjoy it while it lasts.
It's one of the few real (legal) thrills left.
You can learn my system in the "Email Players" newsletter.
Details at:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxsbIxMDJw=
Tuesday, 4 December 2012
- 18:19
- nitin
- No comments
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