|
Thursday 28 February 2013
13:15
nitin
No comments
- 13:13
- nitin
- No comments
|
The Hollywood Gossip
2510 NE 47th St
Lighthouse Point Florida 33064
United States
You are subscribed to this mailing list as swiftseoteam7@gmail.com. Please click here to modify your message preferences or to unsubscribe from any future mailings. We will respect all unsubscribe requests.
- 03:05
- nitin
- No comments
Let's pick on that Dodge Superbowl commercial again.
As I so nicely and non-confrontationally (heh) explained a couple
weeks ago, Dodge's "So God Made A Farmer" ad was the height of
idiocy as far as being an ad that will sell lots of cars.
About as effective as Chevy's Heartbeat Of America ad.
(Which bombed, even though it won lots of "awards.")
Anyway, one of the big reasons the farmer ad was a waste of $100+k
per second (what it cost to run a Superbowl ad) is it didn't even
attempt to build a list.
No URL plugged.
No asking viewers to take any action.
No even asking people to come in for a test drive.
Since then, I've been asked:
"OK fine Ben, but how would YOU
build a list from an ad like that?"
Until a few months ago, I'd have sent 'em to a website.
But now?
I've since been edu-ma-cated on a better way.
What they SHOULD have done is take advantage of all the smart
phones out there (you know, those little gadgets everyone has in
their hands 24/7 -- checking emails, texts, websites, etc).
How?
Easy:
Dodge could have set up what's called a "keyword" (i.e. "Dodge")
and tell viewers at the end to text that keyword and their email
address to a number to get a bribe of some kind (I would have
offered a report on "how to get out of a speeding ticket", but I
know, I know... that wouldn't be very professional, would it? So
maybe a "how to save money on gasoline" report instead...) Then,
they get put on an email list, PLUS they are put on a text list,
too.
Now, Dodge can follow up...
Relentlessly.
Consistently.
And, if they read "Email Players", profitably.
In a way people LIKE to read and buy from.
Pretty nifty, eh?
It's something I learned from my droog Trevor Mauch.
Trevor is the MAN with integrating text and email.
He is also a serial entrepreneur who's easily one of the savviest
marketers I've ever met (and someone you should be following in my
humble, but arrogant, opinion...)
And check this out:
Recently he let me interview him about this.
About how anyone (even if you don't have a smart phone) can use
text messaging to boost the profits of your email marketing.
It was a fascinating interview, too.
And, only "Email Players" subscribers have seen it.
Until today, that is.
Here's what I mean:
When you donate $5 (more is better, and the dogs are watching...)
to my local dog shelter, I will send you this interview along with
the following extremely valuable bonuses.
Here they are:
1.) An *advanced* email marketing training (I did with Perry
Marshall's marketing manager Jack Born recently, for Jack's Aw
Pro Tools customers)
2.) "Obvious Adams" (a "Gary Bencivenga-approved" book)
3.) "How To Explode Your Opt-Ins With A Simple 5-Minute Change To
Your Website" (An interview I did with a computer scientist about
how to rapidly build your email list with just your existing
traffic)
All this uber cool value sent right to your email box.
And, for just $5.
Here's how to get your lovin':
1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben@bensettle.com
(Don't ask the shelter, they don't even know I'm doing this)
http://www.EmailPlayers.com/dogz
Remember:
This offer ends tomorrow night at midnight.
After that?
Too late...
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jOysHMysDJw=
As I so nicely and non-confrontationally (heh) explained a couple
weeks ago, Dodge's "So God Made A Farmer" ad was the height of
idiocy as far as being an ad that will sell lots of cars.
About as effective as Chevy's Heartbeat Of America ad.
(Which bombed, even though it won lots of "awards.")
Anyway, one of the big reasons the farmer ad was a waste of $100+k
per second (what it cost to run a Superbowl ad) is it didn't even
attempt to build a list.
No URL plugged.
No asking viewers to take any action.
No even asking people to come in for a test drive.
Since then, I've been asked:
"OK fine Ben, but how would YOU
build a list from an ad like that?"
Until a few months ago, I'd have sent 'em to a website.
But now?
I've since been edu-ma-cated on a better way.
What they SHOULD have done is take advantage of all the smart
phones out there (you know, those little gadgets everyone has in
their hands 24/7 -- checking emails, texts, websites, etc).
How?
Easy:
Dodge could have set up what's called a "keyword" (i.e. "Dodge")
and tell viewers at the end to text that keyword and their email
address to a number to get a bribe of some kind (I would have
offered a report on "how to get out of a speeding ticket", but I
know, I know... that wouldn't be very professional, would it? So
maybe a "how to save money on gasoline" report instead...) Then,
they get put on an email list, PLUS they are put on a text list,
too.
Now, Dodge can follow up...
Relentlessly.
Consistently.
And, if they read "Email Players", profitably.
In a way people LIKE to read and buy from.
Pretty nifty, eh?
It's something I learned from my droog Trevor Mauch.
Trevor is the MAN with integrating text and email.
He is also a serial entrepreneur who's easily one of the savviest
marketers I've ever met (and someone you should be following in my
humble, but arrogant, opinion...)
And check this out:
Recently he let me interview him about this.
About how anyone (even if you don't have a smart phone) can use
text messaging to boost the profits of your email marketing.
It was a fascinating interview, too.
And, only "Email Players" subscribers have seen it.
Until today, that is.
Here's what I mean:
When you donate $5 (more is better, and the dogs are watching...)
to my local dog shelter, I will send you this interview along with
the following extremely valuable bonuses.
Here they are:
1.) An *advanced* email marketing training (I did with Perry
Marshall's marketing manager Jack Born recently, for Jack's Aw
Pro Tools customers)
2.) "Obvious Adams" (a "Gary Bencivenga-approved" book)
3.) "How To Explode Your Opt-Ins With A Simple 5-Minute Change To
Your Website" (An interview I did with a computer scientist about
how to rapidly build your email list with just your existing
traffic)
All this uber cool value sent right to your email box.
And, for just $5.
Here's how to get your lovin':
1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben@bensettle.com
(Don't ask the shelter, they don't even know I'm doing this)
http://www.EmailPlayers.com/dogz
Remember:
This offer ends tomorrow night at midnight.
After that?
Too late...
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jOysHMysDJw=
Wednesday 27 February 2013
- 09:06
- nitin
- No comments
|
The Hollywood Gossip
2510 NE 47th St
Lighthouse Point Florida 33064
United States
You are subscribed to this mailing list as swiftseoteam7@gmail.com. Please click here to modify your message preferences or to unsubscribe from any future mailings. We will respect all unsubscribe requests.
Subscribe to:
Posts (Atom)
