The blonde chick in "The Munsters"

Some of y'all BenSettle.com subscribers got issues.



Specifically, I'm talking about people who ask me questions about how to sell online without selling (wtf does that even mean???) It's like people still think "selling" is a dirty word -- sort of like the "F-word" of business.



I can kinda see why, though.



Especially with all the shady "persuasion" tricks out there.



It reminds me of the old TV show "The Munsters."



The whole family were basically monsters -- like Frankenstein, the were-wolf, the ghoul, dracula, etc. And whenever the mailman or the water meter guy or whoever popped in they'd get freaked out by the look of them.



Because they LOOKED like monsters.



Except, of course, for the blonde hottie cousin living with them --



Marilyn.



Everyone liked and trusted her.



Nobody was scared of her.



And, people liked her.



Why?



Because in that family she looked like a nice, normal person -- not a monster.



And that's how selling is, too.



You can use the lame manipulation, gimmicky, hype-filled tactics everyone on the Internet uses and come off as a monster.



Or, you can be like the blonde chick in the Munsters:



Inviting.



Attractive.



And EASY (to talk and do business with).



That's why email is so effective.



Even if you succumb to goo-rooitis and put up a hype filled nonsensical sales page that turns off cold prospects (or if you're selling as an affiliate and you have no control over the sales page) it don't matter.



Your emails do all the heavy lifting.



Many won't even read the sales page.



Don't believe me?



Then prove it to thyself.



Today is the last day I'm giving away "Blue Chip Email Secrets" on Kindle.



Just do this:



1. Go to the appropriate link below



2. Download it free



3. Leave a review



I'm giving the authors of the 3 most interesting reviews a free "Email Players" issue.



(The October issue, it's a peach, you'll love it).



Download the book free here (until midnight tonight):





If you live in the US:



http://www.EmailPlayers.com/kindle-us





If you live in the UK:



http://www.EmailPlayers.com/kindle-uk





Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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