Why copywriters are almost as useless as tits on a bull

Sorry copywriters.



But you're now almost as useless as tits on a bull.



At least, to entrepreneurs who understand (1) the power of email

and (2) how much more profitable *speed* is over grinding

perfectionism.



Prove it?



Behold... from "Email Players" subscriber Carl Juneau:



===



Yo Ben,



I just did a quick caveman launch Ben style (TM) and it worked

again. WITHOUT a sales letter. Here's what I did:



Free + shipping t-shirt by the mail offer = 112 sales.



All 112 got the t-shirt + 2-page crap letter that explained the

offer (I wouldn't really call this a salesleter, wrote it in 20

minutes).



Made 18 sales for a 49,95 $ a month continuity offer. Based on

previous members, those are worth $200 each.



So that's a 16 % conversion rate for $3600. Not bad.



Best part is really WITHOUT a sales letter. Just write them emails

and put an order link in there.



Can it get any easier? Boy this is easy.



I guess that pays my subscription to Email Players for another 37

months.



===



Yeppers.



This is why people who *implement* "Email Players" don't complain

about not being able to "afford" it because it pays for itself

several times over.



Moral of the story?



A sales letter ain't nearly as important as copywriters preach.



They used to be.



But with email, it just ain't so.



No...



I'm not saying not to write a good sales letter. But to obsess over

your precious copy like Gollum stroking the One Ring in his

cave of gloom is a waste of your life. Get your offers out there

with email first, then worry about the sales letter (if you think

it's worth your time -- and don't be surprised if it ain't).



I know this is blasphemy online.



Maybe that's why it's so fun to write about it?



Whatever the case:



My boyz & girlz in "Email Players" are kicking butt online.



Join us at:



http://www.EmailPlayers.com



Ben Settle



P.S. If you want to learn the process Carl used to launch his

product using just email, I wrote about it in the December 2011

issue. Back issues are for sale to current "Email Players"

subscribers.









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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