'Lawless' Is Violent and Atmospheric

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Was Gene Schwartz a sex fanatic?

Behold...My all-time favorite Eugene Schwartz headline:"Should Any Man Be Given This Much Sexual Power Over Women?"This baby was on the outer envelope.And it pulled MUCHO orders, too.Here are a few (of many) reasons why:* Isn't "salesy" (doesn't make your guard go up)* Question (it's almost neurologically impossible to ignore a question you want to know the answer to)* Short (easy to process)* Curiosity provoking (I mean, c'mon...) * Amusing (but...

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Giuliana & Bill Rancic Welcome Son; LeAnn Rimes in Treatment Due to Bullying?

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The $20 copywriting seminar that saved my business

I ever tell you about my "crash course" in copywriting?Basically, it went down like this:For better or worse, other than little odd copywriting jobs here and there (that paid little or no money) I got my real education by taking on copywriting assignments where I got paid ONLY on commission.No freelancing fees.Nothing up front.Either my ads made money... or I was out a bunch of time, energy and resources on my end.Kind of stressful, to say the least.Especially...

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Kim Kardashian Divorce Drama Will NEVER DIE

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