Angsting over unsubscribe rates

"Oh Ben I'm worried about my unsubscribes whaaaaaaa!"



I must hear that cry every week now.



Why?



Because people are still being indoctrinated with the silly notion unsubscribe rates are bad.



But they're not bad.



They're good.



VERY good.



And, they can actually put money in your hot little pocketeses, Gollum. In fact, I'd argue your sales are in direct proportion to your unsubscribes.



The more you get, the more sales.



The less you get, the less sales.



This may not be the case for everyone.



And this is assuming you're doing email correctly (and not doing it like 99% of people online are doing it).



So don't worry about unsubscribes.



They can't hurt you.



On that note, I got this email from "Email Players" -- http://www.EmailPlayers.com -- subscriber Matt Vestrand yesterday about what's been happening in his business using my methods.



He puts on these hardcore fitness bootcamps.



And, is in a pretty competitive market.



He said his boot camps are now so full, he had TOO MANY people show up the other night.



Nice problem, huh?



He added:



"Just goes to show when you dig in and stand for something, some folks will love you, and some won't. I love letting the attitude shine through and having customers love it."



You think Matt's obsessing over unsubscribes?



No, he's too busy counting his extra sales.



So henceforth anyone still whining about unsubscribes is hopeless. Remember, the only way to get zero unsubscribes is to not mail anything.



Dig?



So focus on building your list.



Mailing it reguarly (the right way).



Rinse, and repeat.



I show you how it's done in "Email Players" each month.



Yep, you WILL get more unsubscribes.



But, what would you rather have?



Lower unsubscribes?



Or higher sales?



'nuff said:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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