Do this if your auto-responder gets "blacklisted"

So my marketing droogs and I had a discussion yesterday.



And it was about all these recent auto-responder "black listings" going on. Like, for example, aweber's spam assassin said using shortened "bit.ly" links for amazon were on a black list. This past weekend Infusionsoft users had a 95% bounce rate to single opt ins. And just yesterday turns out 1shoppingcart tracking links are on a black list, too (according to aweber's spam assassin, at least, I have not investigated this further).



Anyway, a lot of people stress over this.



And, the first reaction is:



"I need to change auto-responders!"



Hey, I get it.



Especially when there are big lists and big numbers involved.



But I think it's a mistake to change your auto-responder (whichever one you use and are comfortable with). One could spend their whole business lives switching auto-responders (which is always a big, fat pain in the gluteus assimus) -- losing sleep, causing themselves stress, etc over changes that come and go.



What I do is back my lists up regularly (in case one of them flat goes out of business).



But other than that, I just don't worry about it.



I don't think you should, either.



This is just how it goes.



There really is nothing new under the sun.



One day something is blacklisted, the next it ain't.



One day Infusionsoft is God's gift to email, the next they have 95% bounce rates.



One day aweber has a user-friendly interface, the next they complicate it (thankfully leaving the old one in place).



One day 1ShoppingCart is a gift from the Almighty, the next they can't even allow us to export recurring orders.



And so on, and so forth.



Yada. Yada. Yada.



In almost every case, none of these things are permanent.



They work themselves out.



And, the game goes on...



So yeah, all this recent black listing stuff sucks.



But whatever happens, realize this too shalt pass.



That's why you're MUCH better off concentrating on getting those emails out every day.



Making your case.



Bonding with your list.



And, as a result, making you the ONLY choice to buy from.



For more on this, go to:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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