Monday, 12 November 2012

"The Matrix is a system, Neo. That system is our enemy. But when

you're inside, you look around, what do you see? Businessmen,

teachers, lawyers, carpenters. The very minds of the people we are

trying to save. But until we do, these people are still a part of

that system and that makes them our enemy. You have to understand,

most of these people are not ready to be unplugged. And many of

them are so inured, so hopelessly dependent on the system, that

they will fight to protect it."



-Morpheus

"The Matrix"



The more I watch "The Matrix" the more I like it.



It's chock full of great business wisdom.



Take the above quote, for example:



The world at large hates the business man.



The business man is vilified.



Lied about.



Envied.



And, worst of all, attacked for no reason whatsoever.



Attacked by WHO, my confused, left-winged subscribers will ask?



Your politicians.



Your attorney generals.



Your lawyers.



Your judges.



Your gazillion paper-pushing bureaucrats.



Other businesses who see you as a threat.



And, even your own friends and family who continue to vote against

the business man's best interests (i.e. higher taxes, strangling

regulations, more stoopid forms to fill out, and other time & money

wasting nonsense) even though without the business man they'd have

no tax money to fund their silly little utopian dreams. (Cue up the

creepers who'll knee-jerkedly and incorrectly think I watch Fox

Newz and voted Romney... they're oh-so-predictable...)



Where was I?



Oh yes... I remember:



Everyone's hand is against the business man.



Yet the business man is who provides their jobs.



The business man is who pays the bulk of the taxes.



And, the business man is the one making things go forward

economically in spite of the government always trying to tear him

down, place obstacles in his path, and tax him into oblivion.



Reminds me of Dan Kennedy's "No BS Business" book.



There was a business guy overrun by taxes and mind-numbing forms.



Every day was another tax bill to be paid.



Another regulation to be followed.



Another idiotic "rule" to be obeyed.



Until one day...



They find his corpse at the foot of his mailbox dead of a heart

attack -- with tax forms clutched in hand!



Yikes.



Now, 'lest you think me a pessimist...



Personally, I see the country like a burning forest.



There are 3 ways to react to it:



1.) Heroically (and exhaustingly) try to put it out using buckets

of water filled at the stream "bucket brigade" style -- even though

you know it won't stop the forest from burning down since it's too

far out of control



2.) Curl up into a fetal position and wait to die



3.) Grab some hot dogs and 'smores and ENJOY it



Me?



I'm going with option #3, Alex.



One of the ways I enjoy the burning forest is with email.



While everyone has been out there campaigning for their favorite

politicians or letting the newz scare them into doing whatever it

is they want you to do, my subscribers and I were shooting out

emails that made sales, taking the pressure off, helping us prepare

to do whatever we have to do once the economy crashes.



(It ain't gonna be pretty for the unprepared.)



Plus, you know what else?



Email is kinda FUN, too.



Especially when you do it the way I teach.



If you want to join us, there's still time.



Go here next:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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