The 4-minute work day

Here's a great question that rolled in...



"Ben, does your method for doing emails work for consumer markets

as well as it does for business-to-business markets? Thanks."



Survey says...



Yeppers.



I don't do anything different.



Actually, that's not 100% true.



I do spend more time writing to this particular list, since y'all

have higher standards and certain expectations than other markets I

write to.



After all, lots of actual writers on this list.



Lots of bloggers, too.



And, of course, copywriters.



So I put more time in these emails -- roughly 15-20 minutes a pop.



Other markets are MUCH faster.



Take the weight loss market.



I'd bang those out in as little as 4-8 minutes.



(I even once timed it.)



Plus, I rarely even did a second draft.



It was just sit, type, send.



(Spelling and grammar errors left in tact.)



And in another market I sell in with email (a male health niche) I

rarely spent more than 8-10 minutes on each of the 94 emails

sitting in the auto-responder.



Hey, I'm all about SPEED, baby cakes.



Like Dan Kennedy says...



"Money is attracted to speed."



If you know what you're doing, you probably won't make many

more (or any more) sales spending 70 minutes on an email

than if you spent 7 minutes on it.



So to answer the question:



I don't do much different.



But I do spend a bit more time on this list.



Anyway, if you want to learn how to write emails quickly and

consistently like this, check out the "Email Players" newsletter

and apply the teachings.



It ain't rocket science.



(If it wasn't SIMPLE, I wouldn't bother doing it...)



But, there are some moving parts.



Go here for your email lovin':



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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