What email goo-roos don't tell you

Here's a little-known fact...



Roughly 50% of people will NEVER buy.



Doesn't matter how great your offer is. How wonderful your product

is. Or how persuasive a marketer you are.



They won't buy from direct response.



Period.



End of story.



On the other hand, about 5% will buy everything you offer if you

have even average email skillz. This is why sometimes people will

start doing daily emails (the right way) and see huge success then,

suddenly, sales start to drop off.



They burned through the 5%.



But, they didn't add MORE names.



So what does this mean?



For one thing, you have to continually grow your list.



(With qualified leads -- very important.)



And also, you have to KEEP following up.



Relentlessly.



Every day.



Almost like a terminator going after Sarah Connor!



If you do that, then eventually you'll start converting part of the

remaining 45%. (Definitely not ALL of them -- but it's not

impossible to convert another 10%-25% over time if your list is

qualified).



That's potentially 2- 5 times MORE sales.



Too bad more people aren't told this.



But it's why you just gotta keep at it.



Especially as the economy tanks.



(If you want to be the one still standing when the dust settles.)



Anyway, for ongoing "virtual" guidance on how to sell more with

email (whether your list is big, small or in between) then check

out the "Email Players" newsletter.



Next issue touches on list building.



Specifically, building your list using your existing traffic.



No super traffic secrets needed.



No worrying required.



Subscription info at:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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