Who wins the fight: copywriters or marketers?

A couple years ago I saw a funny cartoon.



Basically, it was from the guy who has designed a few of my book

covers, and he was making fun of how copywriters think compared to

the rest of the marketing world (specifically, people who actually

understand the principles of direct response).



Anyway, it went something like this:



He put up a cartoon image of two human brains.



One of the brains was a copywriter's brain.



And the other a marketer's.



Both brains were sectioned, like pie slices, with each "slice"

being representative of what's most important by the size. So, for

example, in the copywriter's brain, it had the copy being a big

piece of the marketing pie, while the offer and list were smaller

slices.



And the marketer's brain was the opposite.



His brain showed the offer and list being most important.



(With the copy being much smaller.)



Anyway, kinda funny stuff.



And very true, too.



It's amusing how many copywriters think they're little "gods",

responsible for "millions of dollars in sales" when, in reality,

their client's offer, product, list, etc had FAR more to do with

all those bags of money than their lame little "killer" headlines or

whatever were.



Not saying copy isn't important.



But it's not the sales "panacea" it's hyped up to be.



This is why I teach both email writing AND marketing in "Email

Players".



The one without the other is like a car without a steering wheel.



(Which is why so many emails crash & *burn*...)



No fluff.



No wasting time with nonsense.



And no messing around.



Just hardcore email info you can use to beef up sales fast.



Subscription info at:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxM7JzMbGw=