Loopy email tricks that kill sales

Let's see if we can't rile up the goo-roo fanboys:



For the last few years, one goo-roo after another has been trotting

out this silly notion of using "open loops" in emails. The idea

being where you mention some idea or concept in the email, but you

don't reveal it right away. Instead, you promise to reveal it in a

future email. So it's like one of the old Flash Gordon TV shows

where they leave you on a cliffhanger so you have to come back the

next time to see what happens.



Sounds all "psychological" doesn't it.



Maybe even ninja and "jedi" like.



Yeah, well, it's also totally unnecessary.



And, can even hurt your sales.



In fact, it makes zero sense in emails at all.



Why?



Because the goal of your emails is to get them to click and BUY,

not read your next email. This is especially true in an

auto-responder series where you have a finite number of emails to

close them.



That means you promise to "close" the loop in the product.



Not in another friggin' email, Boss.



Hey, I've done them both ways.



And you know what I found?



The random "what's he gonna talk about today?" emails (like you see

me do here 99% of the time, including in an auto-responder series

that converts at over 22% last I checked) with a strong

*aggressive* call to action do way better.



Not that it was a big surprise.



I've said it before and I'll say it again:



All these gimmicks and are not necessary if you do emails right.



If you wanna screw around with these lame tricks go for it.



Have a party.



But when you're ready to sac up and make some real sales, then put

away the bag of tricks and check out my prestigious "Email Players"

newsletter.



No "tricking" people to buy or open emails.



No complicated theories to memorize.



My system is simple.



Direct.



And, totally proven.



Here's where to subscribe:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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