Selling $2k products with a crappy sales letter

I take flak from copywriters for this.



But, they knoweth I'm right.



(Who doesn't know that by now?)



And the intellectually honest ones will humbly tuck their little

headline-obsessive tails between their legs and grudgingly submit

to my will when I show them the proof their copy ain't as important

as they think.



First, it's just direct response 101.



The list and offer are WAY more important.



About 80% of the battle.



But the copy?



A whopping 20%.



And like it or lump it, today that copy is worth even less.



(Unless you're selling directly to cold prospects like a lot of the

direct mail copywriters do obviously -- let's keep it in context

here...)



Case in point:



My droog Jim Yaghi.



He was just telling our mastermind group about his copy the other

day. And now, for years, his lack of copywriting skillz held him

back. Then, he learned the Settle way of doing email and started

getting away with (and I'm quoting him directly here) "the

bullshittest of letters and converting a 2k product very regularly."



Word up, Mr. Yaghi.



Yes, you COULD spend all month slaving over an ad.



And you MIGHT make some extra sales.



But, you have to ask yourself:



How valuable is your time?



Are you better off spending weeks and months slaving over a sales

letter to get it as close to "A" level as you can (and unless

you're an A level copywriter that's not gonna happen anyway)... or

wake up, pound out an email in 15 minutes you had FUN writing (and

your readers enjoy reading) and make the same amount of sales (or

more) with a "D" or "C" level ad, while freeing up your time to

pursue other projects so you can make even more income with far

less effort?



Choice is yours, Preacher.



I know what I'm doing.



And, what a few other smart people are doing.



You can join us by subscribing to "Email Players".



Details at:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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