Do you know what the "rationalization hamster" is?
If not, here's a good summary:
"The rationalization hamster is a legendary creature dwelling deep
in the minds of the self-delusional, and is particularly common
among young liberal women. From birth, the rationalization hamster
enters a symbiotic relation with its host, whereby whenever the
host feels a craving to do something completely insane and
malicious that will have horrible consequences for everyone in the
long run, the rationalization hamster will jump on its wheel and
run really, really fast, getting the magical hamster wheel to spin
out a long sheet of paper full of neat rationalizations for the
ultimately devastating action."
-UrbanDictionary.com
Too bad you won't read about the rationalization hamster in books.
He's not taught about in schools.
Nor do parents warn about him.
Yet, he's an insidious little creature that inhabits the minds of
many people (particularly in America and European countries) and
can be quite dangerous.
How so?
Take the recent Connecticut school murders:
26 people (mostly innocent children) were ruthlessly slaughtered
for no reason at all by a psycho who barged in to this "gun free"
zone school and shot these innocent people down in cold blood.
A truly evil act.
And yet, the solution from the rationalization hamsters?
"More gun control!"
"More gun laws!"
"The politicians should 'do' something about it!"
Ah yes, the rationalization hamsters runneth overtime saying more
laws (or outright banning guns) will prevent this sort of evil from
happening. Yet, none of the existing 10k gun laws (however many
there are) stopped this psycho... cities where guns are banned or
highly restricted often have incredibly high gun violence (Chicago,
Washington DC, etc)... and the murderer did it in a supposedly
gun-free zone (i.e. school) where guns are not even allowed.
That is how the rationalization hamster works.
He doesn't stop and think.
He just hops on his wheel and runs 'round and 'round mindlessly
citing silly cliche's like:
"The 2nd amendment applies to muskets!"
"The murderer shouldn't have had access to weapons!"
"Only the cops & military should have guns!" (Cuz, you know,
historically, that's worked out so well for the Jews, Russians,
Armenians, Chinese, Guatemalans, Cambodians, and every other people
who was slaughtered by their own governments after gun bans... and
our Attorney General has outright said that killing American
citizens is acceptable when *necessary*...)
So run little hamsters, run!
Go!
Go!!
Go!!!
No facts or common sense needed.
No context (historical or contemporary) necessary.
Just one *rationalization* after another...
Ironically, I was practicing shooting at the gun range on or about
the time of Friday's murders. And it was a thousand times safer in
there, with weapons popping off around me (none of us licensed or
carrying any silly "FOID" cards or whatever), than in any "gun
free" school parents send their kids to each day.
But, the rationalization hamster doesn't want to hear that.
Too much thinking.
Not enough rationalizing.
Oh, I know some people reading this are SEETHING angry. Maybe even
preparing multi-page responses desperately trying to rationalize
their rationalization hamsters' irrationalizations on how wrong I
am by quoting some nitwit on the newz or celebrity like Piers
Morgan (who got publicly spanked on this topic on Twitter recently).
Hey, don't let me stop ya.
If I can help poop that hamster out, I'm delighted.
For everyone else reading this?
There's actually a marketing lesson here:
Depending on what market you sell to (weight loss and political
fund raising, for example), you might have to appease some crazy
rationalization hamsters in your ads, emails and pitches.
You can't just use logic and reason.
You gotta feed those rationalization hamsters a pellet or two.
It's all about knowing your market better than anyone else.
What their biases are.
What their prejudices are.
And, who they *blame* for their problems.
Deep stuff.
And well worth thinking about.
For the "how to's" of email, check out:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
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Wednesday, 19 December 2012
03:04
nitin
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