Why "trashy" emails make more sales

I once saw an amusing article on yahoo.



The article title was:



"Words 'Viral' And 'Epic' Consigned To College Trash"



It was about words some professor types think should be banished

from the language because, well, I guess they don't like them. Or,

as they put it: "terms so overused, misused and hackneyed they

deserve to be sent to a permanent linguistic trash can in the year

ahead."



Here are some of the "offending" words:



"man up"

"Viral"

"epic"

"fail"

"wow factor"

"a-ha moment"

"back story"

"Google" (used as a verb)



Anyway, here's why this is amusing:



These "dumbed down" words are PERFECT for email.



Why?



Because they're easily understood.



Instantly clear.



And you can often "say" more with a few crude phrases like "google

it" or "ah-ha moment" or "going viral" than you can with an entire

paragraph of intellectual babble used by people trying to make up

for something, er... small... by always using $50 words when a $5

word gets the job done.



Like it or lump it -- people are being dumbed down.



You can whine about it.



Or you can man up and earn epic profits from it.



Choice is yours.



You can start by going here:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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