How to profit from typos

A reader slaps spelling cuffs on me and blinds me with pepper spray:



"Your site looks great, but you have put there, instead of their in

your first paragraph and it creates a poor impression. Just thought

you'd like to know :-)"



I must be losing my touch if you only saw one.



You see, not all typos are bad.



In some cases, they serve a valuable purpose.



Here's what I mean:



First, if someone decided not to buy something from me or hire me

(actually, I'm not for hire, but still...) because of a misspelling

or whatever then I'm delighted -- that person would almost certainly

be a big pain in the gluteus assimus to deal with.



(If I sold proof-reading services, that'd be the exception...)



Secondly:



I rarely care about spelling or grammar.



At least, in emails.



In fact, I often purposely leave misspelled words intact.



Why?



Because as Dan Kennedy and email Grand Puba Matt Furey say: "Money

is attracted to speed" -- and spending time fixing little

grammer/spelling erros (hehe I misspelled those words on purpose)

is a waste of time when 99.9% of people simply won't care or notice

anyway.



More:



This'll REALLY freak ye olde spelling police out.



But in another market (weight loss) I'd send first drafts.



By that I mean...



I cranked emails out (usually in about 4-5 minutes) and then let

'er rip. No editing (unless the URL was wrong) or even thinking

about it.



Just sit, pound, send.



And it didn't hurt sales at all.



I noticed it even HELPED sales sometimes.



That's probably why old school copywriters used to purposely

misspell things in their ads



It made their letters look genuine.



Like *personal* letters.



And not "sales pitches."



OK, enough.



For more contrarian email training, go to:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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