The madness to my freelancing methods

Here's a lively question:



"Ben, I remember when you used to take clients, and was always

intrigued by the way you did it. It seemed like madness that you

had nothing but a short little write up on your blog and not a long

form sales letter like all the other pros. Why and HOW did that

work so well???"



Let me 'splain the madness to my method.



Actually, it's quite sane.



And, in fact, after this methinks you'll find the long form sales

pitch freelancers are the ones suffering from madness.



You see, it all comes down to sales 101:



Sell to buyers.



If you look at the long form freelance pages, many drone on and on

about why the prospect "needs" the service, etc and how they

learned from all the best goo-roos or colleges or universities or

whatever, etc.



Does this work?



I suppose it does.



I mean, some of these people make it happen.



Especially those with the gift of baffling people with BS.



But the best clients are people ALREADY using your service.



Are ALREADY hiring freelancers.



And are ALREADY willing to pay you what you're worth.



Example?



OK, let's say you are selling web design services. You have two

prospects, one who just got on the web and doesn't know the

benefits of good design... and one with 100 sites, loves testing

different designs and is always hiring new designers.



Which one is the easier sell?



Which one do you think pays more?



And which one do you think will get out of your way and let you do

your thing, instead of micro-managing your every move?



'nuff said.



And that's why my pitch was short.



I was only talking to the buyers.



People who already knew they wanted to hire me.



(As most of my "selling" was done by emails each day.)



All they needed were a few details.



Anyway, why am I blathering on about this?



Because the free replay of the Daniel Levis freelancing webinar we

did Thursday comes down soon. Yes, Daniel sells something on it (at

the end). But you're a durned fool not to listen to it for all the

awesome free info he gave away on it if you are a freelancer,

coach or consultant who wants more of the green stuff.



The free tips alone can get you lots of clients.



And, get them without hardly any hassle whatsoever.



But hey, it's your life.



If you want to beg for clients, be my guest.



It's no crime to be a beggar.



On the other hand...



If you want clients to beg you for your services, then check out:



http://www.daniellevis.com/QILsettle_replay.html



It's free.



It's got tons of valuable info.



And, it's only up for another day or so.



Word up.



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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