I get pitched by freelancers a lot these days.
And they always have flashing red "tells" that gives away they're
either (1) complete newbies or (2) if not newbies, have no idea how
to sell themselves.
Such as:
1. Offering to rewrite your ad free or for chump change
2. Giving you their (unsolicited) opinion of your current ad and
its (perceived) flaws, etc (I don't know who's teaching freelancers
to do this, but I hope they aren't paying for this silly advice)
3. Asking for a free copy of the product
(Shocking, eh?)
Here's an example, fresh off the turnip truck:
---
I clicked the link to your "Copywriter's Grab Bag."
I'm a copywriter and I thought I would be interested.
How has this landing page worked for you?
I found it confusing and tiring to read - a whole bunch of benefits
bullet-listed at random - no logic behind the whole thing.
Let me know.
BTW I'd like to write you a landing page for your Copywriter's
Grab Bag. And I'd like to do it free of charge just for your
opinion. If you think it's good you can use it. If (and only if) it
performs well, you can reward me with a bonus of say, $500.
But I'll need a copy of your Copywriter's Grab Bag to know what
I'll be writing about.
----
Indeed you do sound like you need a copy...
Hey, nothing against this dude.
I'm sure he's a good egg.
And since we're doling out the unsolicited advice here, here's a
tip that'll serve him well the rest of his days (if he OBEYS and
doesn't SPURN it, at least):
Learn how to SELL instead of pitching.
You'll get more clients.
Make more $$.
And, not look like a noob.
That's free advice.
And speaking of free advice:
If you're a freelancer or coach or consultant, today is the last
day to listen to the webinar replay (no opt in necessary, either)
Daniel Levis and I did last Thursday. Dude was dishing out all
kinds of awesome tips for getting clients without resorting to
ambulance chasing pitches that smack of desperation, and that
attract high quality, high paying clients to your doorstep, instead.
Here's where to get your freelance lovin':
http://www.daniellevis.com/QILsettle_replay.html
However, it disappears tomorrow.
So get your lovin' today.
While it's hot...
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
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Sunday, 6 January 2013
03:03
nitin
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