Mamas don't let your babies grow up to be goo-roos

An explanation is long overdo...



Nearly every week someone asks if they join "Email Players" do they get the back issues, etc.



The answer is...



No.



I realize mine's not the goo-roo way.



You know -- letting new members access content free others had to pay for.



But really, it's insulting to current subscribers.



Many Email Players subscribers have been around since day 1.



How does giving others free what they paid for show them loyalty?



Answer:



It doesn't show loyalty.



It shows I'm willing to sell out for a few extra dineros.



Fact is, I could probably make substantially more sales if I did the goo-roo thang and gave people instant access to pdf's of the back issues upon subscribing or allowing new subscribers to buy back issues at a big discount or whatever. And I suspect sales would double. But, so would the number of people who I don't want subscribing and actively try to turn off in the sales letter.



More:



I wouldn't be doing anyone any favors with the goo-roo thing anyway.



I've been publishing "Email Players" since August, 2011.



And I've noticed people who sign up "just to get the free stuff!!" are clueless about succeeding at anything. They don't have the right mindset. They look at info products as a cost instead of an investment that can (and should) pay them far more than their monthly subscription. Frankly, just applying (for example) the 30-day challenge or modeling/adapting the emails I show as examples EACH month in your own voice for your product and market can save you a ton of time and yield a nice ROI.



I don't know how to make it more simple.



But, maybe that's the problem?



I'm not complicating it and "goo-rooing" it up.



People tend to value the complicated more than the simple, after all.



And I want nothing to do with them types.



If you want complicated get thee elsewhere.



I don't play that.



If you want simple and proven, check out:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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