The ultimate online fighter cage match: Anti-professionalism vs professionalism vs unprofessionalism

I knew this would happen.



After last week's email about why I think *many* (not all, and common sense must prevail...) entrepreneurs would do well to be more "anti-professional", I got a slew of questions on the subject. Some thought I'm saying to be an insulting asshole to everyone (the copywriting fanboys seemed especially taken with that idea for some reason...)



No!



Easy there my eager little whipper-snappers.



I said anti-professional.



Not unprofessional.



And, certainly not outright asshole.



Lemme give you an example...



Let's say you get some mindless and completely pointless complaint email about an email you send your list that says... "THIS WAS A WASTE OF TIME, I DON'T WANT TO HEAR FROM YOU ANYMORE, TAKE ME OFF YOUR LIST!!!!"



Yes, in all CAPS.



You know the type.



(And it's a sign you're doing something *right*, by the way).



There are 3 ways to address this:



1. The professional way

2. The unprofessional way

3. The anti-professional way



The professional way is like you'd get from a big eCommerce company:



"I'm sorry, I will remove you immediately, have a great day."



That isn't terrible.



But, it doesn't really do the world much good.



After all, the complainer has just had his brain's whiney little complainer hamster fed and watered and feeling empowered to continue his wicked deeds (misery really does love company...)



Then, there's the unprofessional's response.



He does the exact opposite -- telling the complainer he's a loser while insulting (even threatening him with physical violence like "I'll kick your ass I ever meet you in person..." etc).



Finally, there's the anti-professional's response:



No butt smooching.



No arguing.



And, no drama of any kind.



Just...



Radio silence!



Or, if it's a particularly nasty complainer, you might say what I recently told a guy who didn't like one of my emails and yelled at me in all CAPS:



"Do you always whine like a little bitch

instead of just clicking the 'unsubscribe' link"



But, I wouldn't recommend YOU doing this, necessarily.



I've been at this a while and, my haters have a certain predictability.



So I suggest you use "radio silence."



Anyway, that's that.



Writing like an anti-professional is what I teach in "Email Players".



All my emails are in this style.



And, I find it highly effective.



(As have others.)



Go here to subscribe:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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