A stoooopid time to end a sale

Check out this email I got yesterday:



(In response to last weekend's "Copywriting Grab Bag" sale).



"Kinda stoooopid to end this sale

on Super Bowl Sunday. Jus sayin.

Would bought this morning."



No, what's stoooopid is making assumptions without facts.



For example:



I did just over 3x's more sales than I got running this exact

same sale last February (not on Superbowl Sunday) using (mostly)

the same emails with a few tweaks aside. I'll gladly take a few

lost sales from people who aren't paying attention to deadlines for

3x's more sales overall. In fact, whenever I end sales like this on

holidays or big events (regardless of the markets I've done this

with) that end on Sundays, sales are almost always higher.



Why?



No idea.



I just know they're higher.



Maybe it has to do with people being in an emotional state and more

receptive to attractive offers for high quality products. Or maybe

it's because people are bored out of their minds at the parties

and BBQ's and are constantly checking their emails anyway. Or,

maybe it's because most people assume those are bad times to sell

based on what their favorite goo-roos say so there's less

competition.



The reasons aren't important.



What's important is this:



I'll let others keep on assuming.



I'll keep on a-profiting.



Hey, speaking of special sales...



The main teaching in the February "Email Players" issue is about

how to do sales using my email methods -- complete with strategy

and also word-for-word examples.



However, it's already at the printer.



And normally it'd be too late to get in on it.



But, if you subscribe today, you can still get it.



You have until the end of the day.



After that, too late...



Subscribe here:



http://www.EmailPlayers.com



Ben Settle



P.S. Another blue flame special said:



(About the last email reminder of the sale)



"Really poor marketing.

I didn't even get this email

until after it expired.

Then, when I might hiave

paid full price, it was

impossible to find."



Lulz.



I mailed my list all weekend about that sale.



At least 5 times.



It's astonishing how few people get the concept of a deadline. But,

it does prove beyond a shadow of a doubt people are gonna complain

whether you mail a lot or whether you don't mail enough.



So you might as well mail a lot.



Either way complainers gonna complain...









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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