Email from a drunk

Remember Wednesday's "pitchfork" emails lesson?



How I said buyers will enjoy and the pissants will attack?



Check out this blue flame special below.



He emailed me last Friday all goosed up about my email to Dodge and

their lame "So God Made A Farmer" Superbowl spot -- which I said

was a terrible "ad" (as far as being something that's supposed to

help advance a sale).



It's a shining example of what I speaketh:





====



You're a retard. you are missing the context. it IS as that dude

said, good branding. that kind of advertising is only meant to form

impressions anyway, it's not meant to be direct response.



I know you "think" you are being intelligent when you throw out

your little "email tips trick" which is NOT really as NINJA or

self-impressed as you make it sound. Like no one else had THAT idea

before.



How old are you?



Seriously, what do you know about advertising?



Or writing copy?



Why not just stick to writing and selling email newsletters that

sell other people on how to sell through email newsletters?



and although there is a couple things i've learned from you,

newsflash bud, you aint that smart, OR that good at sales.



How about this, kid, you leave the innovating and the real heavy

hitting to the gear in the rear calling the shots and peddling more

than junk mail to desperate dudes and aging grandmas?



I know, we all gotta eat, so i don't discredit you for it, but

don't act like you are doing much more than that.



===





The Bullshit is strong with this one.



In fact, he reminds me of the show "Hardcore Pawn".



Specifically, the drunk people who come stumbling in obnoxiously

ragging on the owners and employees and making jackasses out of

themselves.



This troll is the online version of that:



With no coherent point.



No facts to back him up.



No indication he even understands what he's reading.



There are two ways to handle these types:



1. Manually unsubscribe them. (The online equivalent of Les Gold in

"Hardcore Pawn" throwing the drunk out on the street)



2. Address and use their nonsense to your advantage



Like this....





1.) "you are missing the context. it IS as that dude said, good

branding. that kind of advertising is only meant to form

impressions anyway, it's not meant to be direct response."



That was my point, Sherlock:



(Which was obvious, it's astonishing you missed it)



At a $100k+ per second, they SHOULD be doing direct response and at

*least* building a list... not trying to build a brand or get

"impressions."



Plus, it was awful branding, anyway.



Nor was it a good "emotional" ad.



Not for selling cars, at least.



It was about as effective as Chevy's "heartbeat of America" ad

all the advertising critics gushed over -- sales went down and it

baffled the clueless creatives (CC's) for years.



Sucks how few CC's know advertising history.



David Ogilvy wept...





2.) "I know you 'think' you are being intelligent when you throw

out your little 'email tips trick' which is NOT really as NINJA or

self-impressed as you make it sound. Like no one else had THAT idea

before."



You must be joking.



(I hope so, at least, for your sake).



I was teaching Dodge (not my readers, they all know this stuff

already) the basic "marketing 101" concept of: (1) Run an ad (2)

build a list from the leads (3) then market to them forever.



It was not intended to be "ninja" or original.



Just the opposite, son.



I'll skip your lame question about my age and move to:





3.) "Seriously, what do you know about advertising?

Or writing copy?"



Well, let's see:



I've written ads that have helped earn millions of dollars in sales

in hyper competitive markets -- like golf, biz opp, self defense,

home business and Internet marketing (including ads that have been

running virtually unchanged and unbeaten by other copywriters for

over 5 years). I've gotten testimonials about my copywriting and/or

copywriting products from 7-figure copywriters and marketers --

including people who have written ads for famous authors and

companies like Apple Computer. I have also trained copywriting (and

email marketing) to Experian's website, was featured on one of the

highest selling traffic and conversion courses in the industry, and

taught copywriting to a group of professional radio producers at

Entercom (one of the largest radio broadcasting companies in the

United States)... not to mention successfully selling my own

products in weight loss, male health and the blessed Internet

marketing arena.



What about you, troll boy.



What have you done lately...





4.) "Why not just stick to writing and selling email newsletters

that sell other people on how to sell through email newsletters?



You mean "Email Players"?



The newsletter that's changing lives the world over?



Including a subscriber who said it made him $20k in his first

month... or the UK marketer who says she makes $5k sales to cold

traffic with it... or the guy whose sales are now so consistent

(and in sufficient numbers) his wife now asks him each day "did you

send the email yet?"... or the fitness instructor who has to turn

people away from his expensive bootcamps because he gets TOO many

people wanting to sign up... or the copywriter who said he makes

well over 10x's his subscription price back every month... or the

marketer who was slapped by Google and lost his traffic, but still

ended up having his biggest month ever the first month

subscribing... or the subscribers who say their sales have

(literally) doubled after using the newsletter....



Is that the email newsletter of which you speaketh?



Worry ye not, I will keep selling it.





5.) "and although there is a couple things i've learned from you,

newsflash bud, you aint that smart, OR that good at sales."



And yet, you keep coming back, dontcha?



This was, what, your 3rd email to me?



Each one always whining about how "smart" I am, too.



Nice...





6.) "How about this, kid, you leave the innovating and the real

heavy hitting to the gear in the rear calling the shots and

peddling more than junk mail to desperate dudes and aging grandmas?"



"Gear in the rear" lulz.



Amusing.



And, kind of ironic, too.



You'd have to be illiterate to read the "Email Players" sales

letter and think it's being sold to the "desperate." Especially

when it specifically says not to buy if you're going to go into debt

over it, are on a tight budget or are not prepared to implement the

information (and are just buying on impulse).





Again, this is the online version of the drunk guy in the store:



No point.



Full of false assumptions.



And, making a fool of himself.



But believe it or not, this is a GOOD thing.



You want responses like this from time to time.



It means you're doing something right, getting people emotionally

riled up, and probably seeing a healthy uptick in sales.



And therein is the lesson:



Do email right and you'll get your fair share of seethers.



And when they come a-stumbling into your store, by all means kick

them out like Les Gold does in his pawn shop (i.e. unsubscribe or

block them). But you can also profit from them, too -- by using

their nonsense as an "excuse" to cite your credibility and proof

points (people will forget if you don't remind them, anyway)...

talk about your happy customers... and give people a reason to

check your product out.



Hey, complainers gonna complain.



You might as well profit from it.



If you want to learn my email system, check out:



http://www.EmailPlayers.com



Laterz...



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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