Repulsion marketing 101

An interesting sales letter question:



"Ben, I was just reading your 'Email Players' newsletter sales

pitch and was wondering if this part isn't costing you sales:



====



"Email Players" is not for people who can't focus and never

implement anything (while complaining about "information

overload")... Or those who are on a tight budget (I would not

recommend going into debt to subscribe)... Or goo-roo fanboys who

think they can learn a super secret "ninja" email trick today and

be rich by next Thursday.



If that's you, don't waste your time.



I'm sure there's a place for you somewhere.



But It Ain't

This Newsletter!



====



You can read the whole thing at:



http://www.EmailPlayers.com



Is this snippet costing me sales?



I don't know.



Frankly, I don't care, either.



There really are certain people I do NOT want subscribing. Like

those extremely needy people who whine, try to abuse my time, don't

appreciate value, have no sense of humor and freak out about the

dumbest things.



I say let 'em haunt someone else.



And if that attitude costs me sales, so be it.



But you know what?



I doubt it's "costing" me sales anyway.



For one thing, that newsletter has done WAY better than I

thought. It's totally surpassed my original goals & expectations

(especially considering my modest sized list).



And for another thing, this kind of "salty" talk works.



Successful people LIKE to be told how it is.



To have the facts (even the downside) shown to them.



Suckers, on the other hand, like to be told they'll be swimming in

a vault of gold coins like Scrooge McDuck just by downloading a

dorky little $9 eBook.



Hey, I know that offends some people.



But those are the people I DON'T want subscribing to my newsletter,

buying my products or even hanging out on my free email list.



Like it or lump it that's the way it is.



Some people are in the "attraction" marketing business.



Me?



I'm in the "repulsion" marketing business.



And you know what?



It's worked out pretty good so far...



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jOwsLBxszMw=