You should treat your prospects like criminals.
There.
I said it.
And (believe it or not) it's one of the single most profitable
copywriting tips anyone will ever give you for the rest of your
days.
Here's why:
Everyone wants to know how to write better copy.
What are the best copywriting "tricks."
And, how to write in a silky smooth "greased shoot" way.
But they are asking the wrong questions.
That's sorta like asking an FBI agent what's more important --
being able to shoot a criminal in the eye from 200 feet away, or
knowing how to profile a criminal so they know where that person
will be, what their next move is, how they think, and what the best
way to catch them is.
Hey, I'm not calling your customers criminals.
But the analogy holds.
Frankly, if you know how to "profile" your customers like the FBI
does... so you know everything about them psychologically,
demographically, emotionally and even physically... you'll sell
regardless of how good your "writing" is.
You'll know exactly what they want.
What to say to them.
And, how to deliver your message in the most receptive way.
The writing is nothing compared to this.
The *psychology* wins the day.
And here's the good news:
Once upon a time I wrote a newsletter issue about this subject for
my old Crypto Marketing Newsletter. It showed exactly how to
"profile" your market like this so you know more about them than
their own mother does. If they even so much as fart at a certain
time each day, you'll know about it.
Anyway, this kind of intel lets you invade any market.
Let's you win even with "weak" writing.
And, gives you an enormous advantage over your competition.
And guess ye what?
This issue is now included in "The Copywriting Grab Bag".
It's one of the most profitable teachings I've ever done.
And you can get it for $100.00 off until Sunday at midnight.
It's ALL about the market, baby.
Do this right and selling is cake.
Get the system for $100.00 off at:
http://www.CopywritingGrabBag.com/100
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
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Friday, 1 February 2013
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