03:54
nitin
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Friday, 2 November 2012
03:54
nitin
No comments
- 03:04
- nitin
- No comments
Basically, it was from the guy who has designed a few of my book
covers, and he was making fun of how copywriters think compared to
the rest of the marketing world (specifically, people who actually
understand the principles of direct response).
Anyway, it went something like this:
He put up a cartoon image of two human brains.
One of the brains was a copywriter's brain.
And the other a marketer's.
Both brains were sectioned, like pie slices, with each "slice"
being representative of what's most important by the size. So, for
example, in the copywriter's brain, it had the copy being a big
piece of the marketing pie, while the offer and list were smaller
slices.
And the marketer's brain was the opposite.
His brain showed the offer and list being most important.
(With the copy being much smaller.)
Anyway, kinda funny stuff.
And very true, too.
It's amusing how many copywriters think they're little "gods",
responsible for "millions of dollars in sales" when, in reality,
their client's offer, product, list, etc had FAR more to do with
all those bags of money than their lame little "killer" headlines or
whatever were.
Not saying copy isn't important.
But it's not the sales "panacea" it's hyped up to be.
This is why I teach both email writing AND marketing in "Email
Players".
The one without the other is like a car without a steering wheel.
(Which is why so many emails crash & *burn*...)
No fluff.
No wasting time with nonsense.
And no messing around.
Just hardcore email info you can use to beef up sales fast.
Subscription info at:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxM7JzMbGw=
Thursday, 1 November 2012
- 16:00
- nitin
- No comments
|
- 09:04
- nitin
- No comments
|
The Hollywood Gossip
2510 NE 47th St
Lighthouse Point Florida 33064
United States
- 03:04
- nitin
- No comments
Sometimes I'm on there for S&G's or because I want to say something
to get a rise out of people for my own amusement. And when I do log
in, lately I've noticed something kinda... disturbing... inside:
All the constant emotional whining by guys.
It's no big deal when women do it.
I mean, that's what women do (they "emote").
But guys?
You gotta be kidding me.
We're talking grown men incessantly whining about everything from
their jobs and financial problems... to women who have SPURNED them
(gee, I wonder why)... to how much they hate Obama or Romney
(depending on which brand of kool-aid they drink)... to how
everything sucks, life is terrible and the list goes on.
Bitch, bitch, bitch.
Moan, moan, moan.
It's like put the dress away, dudes.
And sac up, already.
But here's the million nickel question:
Why is this happening?
What is it about FaceBook that turns men into girls?
I have a theory about that.
And here it is:
Like I said, when women do these things, I don't really care. Women
emote and that's just how they deal with things. That's natural and
normal. But the problem is, there's this social theory (that's
eerily accurate) that says you are (more or less) the sum of your 5
closest friends. And since a lot of women hang out on FaceBook
emoting all day, these guys can't help but become more like the
females emoting around them.
These dudes probably don't even realize it.
It just... happens.
So anyway, that's my theory.
Yes, there's value in social media.
Or, at the very least, fun.
Just don't let it turn you into a skirt.
Go here next:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxM7Cys7Gw=
Wednesday, 31 October 2012
- 03:03
- nitin
- No comments
Below is a list of blood-thirsty marketing monsters roaming the
Internet looking for hapless victims to rob, plunder and, in some
cases, ruin.
So sharpen your stake.
Grab your pitchfork.
Get the torches out.
And let's get. it. awwwn...
FREEBIE-SEEKING FRANKENSTEIN
This monster roams the countryside looking to attach new parts to
his body. And after you've given him a free arm, leg or other
valuable part of yourself...
... he doesn't stop!
He relentlessly lurches towards you, arms stretched out in front of
him, chasing you around to give him even MORE free stuff.
Unfortunately, you can never defeat him.
The bastard's practically immortal.
But you CAN ward him off.
First by ONLY giving him something small.
And second, by making it clear everything else must be paid for.
HELLHOUND LAWYERS
These vicious beasts foam blood at the mouth and lack souls.
They do truly nasty things, too -- like seek out deals to kill...
drag innocent people through frivolous litigation to take as much
moola as they can... and sometimes even defend the other marketing
monsters who have attacked **you**!
These killer canines are cunning and vicious.
Often the only way to beat 'em is with your OWN hellhound lawyer.
Pray one never catches your "scent."
HYDRA OF HYPE
You often see this giant, dragon-like thing with multiple heads in
highly competitive niches.
Like diet, biz opp, work-at-home, etc.
And each time the law cuts one of its heads off, a new, even MORE
hypey head re-grows in its place -- breathing even MORE fiery hype,
screaming headlines and exaggerated claims they can't back up.
The law cannot slay this beast because of its regrowing heads.
However, it's easily avoided.
If you listen, you can hear it coming a mile away.
CREATURE FROM THE BROKE LAGOON
This thing is slippery like a fish and is hard to catch.
He likes to swim around forums, blogs and anywhere else he can
parrot bad advice that'll keep you broke. The difference between
him and the other monsters, is this creature doesn't KNOW he's
doing bad.
In fact, he thinks he's doing GOOD.
He thinks his half-baked advice based on theories and hearsay work
-- even though they have never worked for HIM.
But, since he needs to survive, he tries to sell it to others.
Usually as an affiliate for something he's never used.
Stay away from his swamps -- like forums -- and you're safe.
COPYWRITING CRYPT KEEPER
This emaciated wretch is more a danger to himself than you.
He haunts the marketing graveyards constantly running ads that are
lifeless, useless and don't have a popsicle's chance in hell of
working.
Plus, his laugh is annoying and he's kinda stinky.
But other than that, this shriveled up bag of skin is no threat.
Unless, of course, you copy & swipe HIS advertising...
CONTENT STEALING CYCLOPS
This insidious monster has just one eye.
And it's always fixed on OTHER peoples' content and stealing it.
He never speaks or talks. He just grunts and snarls and glowers
over everyone's content with his one, piercing eye. When he finds
something he likes, he shamelessly takes it (with no regard to
ethics, rules or copyright laws) and puts it on HIS websites.
To make matters worse:
It's almost IMPOSSIBLE to find his lair.
He has no email, phone number or contact info.
And since he puts your content on sites like "blogspot" blogs, you
have no recourse except jumping through hundreds of hoops that are
not worth your time.
There's not much you can do about this one.
But there are ways to use his evil deeds to your advantage if you
use a little strategy.
THE SWIPE & STEAL SLIME
This shapeless mass of goo (roo?) oozes around the Internet
absorbing everyone else's ideas, ads, and sales letters. And then,
when he wants to pitch something, shamelessly takes whatever he's
absorbed and uses it as his own.
There's not much you can do about these monsters.
They're impossible to catch since they have no real "substance".
But it's good to be aware of them.
Otherwise they could absorb YOU and make you a blob like them.
SERIAL REFUNDING SUCCUBUS
This elusive demon likes to hop from one business to the next --
buying products, copying the content, and then refunding them
while you're sleeping.
More:
You can sometimes see it lurking on sites like clickbank and
anywhere else they can have an easy refund policy. And you know it
has struck when you make a sale and, within a few days, it's
already been returned.
Unfortunately, it usually attacks while you're sleeping.
But you CAN help stop its rampage.
Simply keep a file (like I do) of anyone who refunds with a lame
excuse and don't sell to them again.
You can also tell your colleagues to watch out for them, too.
BUREAUCRATIC BOOGEYMAN
Just like hell hound lawyers, these things lack a conscience.
They love to sneak into your personal life, your private records
and even your bank accounts... and take and use whatever they want
for their own twisted ends.
Unfortunately, LOTS of these monsters roam the countryside.
With more and more created each day.
And the more successful you are, the greater the chances they'll
target you. So make sure you're prepared.
Their bite can literally murder your business.
GOO-ROO GHOUL
This monster often appears as a "guru."
And he looks exactly like an expert.
Yet, he's the complete opposite!
You see, what he does is, he lures unwary newbies in his market
(usually "rabid" markets) to his cave and devours their every last
penny -- while delivering little or no real value.
And to make matters worse...
He is a master at using "social proof."
In fact, he's so unbelievably good at using it, his victims
actually think he's doing them a favor -- almost like it's a
privilege -- as he consumes their last dime.
OK my friend, that's all for now.
These are the most ruthless monsters roaming the Internet.
If you want to protect yourself from their wrath this Halloween,
put away the candy, get thy bootyus to the castle armory and
strap on the weapons you can find at:
http://www.EmailPlayers.com
It's the best way to defeat these fiends.
And, make extra scratch, too...
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxMLAzMLBw=
Tuesday, 30 October 2012
- 03:04
- nitin
- No comments
Considering how many emails or sales letters or other writings
(newsletter issues, books, products, etc) I'm creating at any
given time, this can put a serious damper on one's productivity
mojo.
(Especially when writing multiple daily emails...)
So what can you do about this problem?
What I do is, I take long hot showers.
And I kind of just stand there... and think.
What do I think about?
YOU, actually.
Specifically, what things I can write about to help make your
emails (and your business) more profitable. Then what happens is,
that hot water pouring over my head stimulates the "creative" part
of the brain and -- BAM! -- out pops ideas.
Usually LOTS of ideas.
So MANY I have trouble capturing them all!
(I use a memory technique to do it.)
In fact, wanna know something funny?
I got the idea for THIS email taking a shower yesterday.
Anyway, something to ponder.
Of course, getting ideas is one thing.
Profiting from them is a whole other bag.
So if you want to start turning those ideas into cold, hard cash
in your hot little hand (using email) check out the "Email Players"
newsletter.
That's what each issue is about.
Combine what you learn with a hot shower and you're unbeatable.
Deadline to get the next issue is Thursday.
To subscribe in time, go to:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGxMLAxMnBw=
