Meet the evil bald genius of copywriting

This is for people who want to get better at copywriting.



I want to introduce you to a friend of mine named Jon McCulloch.



I've been talking with Jon (virtually speaking) for at least a few years now. I don't remember how I met the bloke, but we have been reading each others' newsletters (ezines and print subscription newsletters) and both RAIL against the hype & exaggeration (i.e. lying) copywriting that's so popular these days.



He's expensive, too.



I don't know how much he charges in fees.



But I DO know he's the most expensive copywriter in Europe.



Anyway, here's why I'm telling you about him:



He recently published a book on Kindle that I believe is perfect for anyone who is confused about copywriting, not getting the results you want, and don't know where to turn. No, his book won't turn you into super-copywriter overnight. And yes, you have to APPLY the info. (It's sad I have to say this, but some people really do think if they load a copywriitng book onto their kindle and sleep with it under their pillow, they'll learn everything by "osmosis"...)



But his formula is very cool.



And, I can see why he gets the results he gets now.



Anyway, the book is called:



"Why Your Copywriting Sucks"



And you can download it to your Kindle here:



http://tinyurl.com/9fhdnbt



BTW, that is NOT an affiliate link.



I just think you ought to know about it.



And, if you want to be a better copywriter, own it.



See you tomorrow...



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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