How unsubscribes put $$ in your pocketses

There's been a disturbance in the force.



Far too many good, hard working (but misguided) people still

stubbornly cling to the great email myth of our day:



That unsubscribes are "bad."



That they're the devil.



And, must be always be low.



Me?



I celebrate them.



And, I purposely write emails that turn off those who are not good

prospects (or customers I wanna deal with) so they hopefully

unsubscribe themselves fast.



Why take this attitude?



And, how are unsubscribes good?



Here are a few reasons to chew on:



1. Saves money



Some auto-responder companies are more expensive than others. But

all will start racking up the $$ on your righteous self when you

reach a certain subscriber count. That means, too many people on

your list who never buy (or have no intention of buying) cost you

money.



2. More sales



How could having lots of unsubscribes help your sales?



Well, they don't directly.



But, if you do email the way I teach, you will almost certainly

find your sales going up.



You'll also see ye olde unsubscribes go up, too.



Why?



Cuz you're turning ON the buyers, and turning OFF the non-buyers.

And if you're playing to WIN (and not to not LOSE) more sales trump

less unsubscribes.



And finally...



3. Less spam complaints



When you mail daily (and you are mailing daily, right???) and

people leave your list quickly using the unsubscribe link, then

that means they won't later push that friggin' spam button.



And too many of those can be a nightmare for you.



So the faster non-buyers safely unsubscribe the better.



Anyway, so don't worry about unsubscribes.



They'll put hair on your chest.



And, even put $$ in your pocketses, Gollum.



Go here for advanced email training:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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