There's been a disturbance in the force.
Far too many good, hard working (but misguided) people still
stubbornly cling to the great email myth of our day:
That unsubscribes are "bad."
That they're the devil.
And, must be always be low.
Me?
I celebrate them.
And, I purposely write emails that turn off those who are not good
prospects (or customers I wanna deal with) so they hopefully
unsubscribe themselves fast.
Why take this attitude?
And, how are unsubscribes good?
Here are a few reasons to chew on:
1. Saves money
Some auto-responder companies are more expensive than others. But
all will start racking up the $$ on your righteous self when you
reach a certain subscriber count. That means, too many people on
your list who never buy (or have no intention of buying) cost you
money.
2. More sales
How could having lots of unsubscribes help your sales?
Well, they don't directly.
But, if you do email the way I teach, you will almost certainly
find your sales going up.
You'll also see ye olde unsubscribes go up, too.
Why?
Cuz you're turning ON the buyers, and turning OFF the non-buyers.
And if you're playing to WIN (and not to not LOSE) more sales trump
less unsubscribes.
And finally...
3. Less spam complaints
When you mail daily (and you are mailing daily, right???) and
people leave your list quickly using the unsubscribe link, then
that means they won't later push that friggin' spam button.
And too many of those can be a nightmare for you.
So the faster non-buyers safely unsubscribe the better.
Anyway, so don't worry about unsubscribes.
They'll put hair on your chest.
And, even put $$ in your pocketses, Gollum.
Go here for advanced email training:
http://www.EmailPlayers.com
Ben Settle
Ben Settle
Email Specialist
Settle, LLC
www.BenSettle.com
Copyrighted & published by Settle, LLC.
All rights reserved.
Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444
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Wednesday, 26 December 2012
03:03
nitin
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