Run little hamster... run! Run! RUN!

Whoa!



Yesterday's gun email touched a few nerves.



The responses have varied from total agreement (from the smart

ones, of course...).



To rational disagreement (the ones open to being edu-ma-cated)



To outright hamster spinning.



Take this one, for example:



"No, the rationalization that's crazy is the one that thinks that

something that was written by some dudes in the 18th century

applies to today without a look at current society. You don't NEED

your guns and really, no one is trying to take them away...so keep

touting your loony-attracting rhetoric to your email marketing

list. Maybe you'll convince someone to buy a gun."



Run little hamster!



run!



Run!



RUN!



There's nary a single fact in that reply.



Just mindless hamster spinning complete with another lame citation

of a cliched argument that makes no sense whatsoever.



But don't ye worry.



She'll come around to my way of thinking some day.



I am, after all, always right...



Now, let's talk about something else:



I got a ton of unsubscribes from that email.



(Shocking, eh?)



And, it was completely by design.



Unsubscribes are GOOD.



In this case, I've been getting a lot of new names on my list

lately from various ad drops, etc and whenever I do that I like to

ramp up what I call "asshole emails" like yesterday's.



Sounds kinda mean, doesn't it?



Well, it's not.



In fact, it's a NICE thing to do.



You're doing people a favor.



And guess what?



I explain why in the January "Email Players" issue.



She goes to print soon.



To subscribe in time, go to:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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