Brilliant video sales letters won't sell a turd

Online video evangelists are an amusing bunch.



In some ways, they're ALMOST as entertaining to listen to as the

social media kool-aid drinkers who still think combining the "law

of attraction" with frequent FaceBook status updates will make them

rich.



Look, here's the reality.



And it goes for anything you sell:



What's MOST important is your message to market match.



Not a cool "bouncing ball" powerpoint video.



Not a Barry White-like voice over.



And not even world class video editing skillz.



Yes, those things can be useful (and add more coinage to ye olde

bottom line profits when using video sales letters).



But in the end...



It's ALL about the message to market match FIRST.



Without getting that right, you could have your pitch special

delivered on a solid gold tablet, but if it's the wrong offer to an

unresponsive list, nobody is gonna buy.



Hey, it's like my pal Doberman Dan says:



"Brilliant copy won't sell a turd"



Same goes for brilliant video, too.



(Yes, I realize as my droog and "Email Players" subscriber Doc

Carney says, "hey, some people LIKE buying turds" is true, too --

as goo-roo fanboyz the world over have proven it time and time

again. But I digress...)



Anyway, I prefer email.



In my experience, if you do email right it's a non-issue.



Often times the emails do the hard work.



Not the video or text ad.



To see how I do it, check out "Email Players".



The next issue includes:



* A "G-rated" email tip straight from one of the first "X-rated"

movies ever made.



* A swipe file of email openings.



* Why trying to scientifically test emails is (still) a waste of

time (from a guy who has designed and built many of these so-called

tests).



* How to respond to long "rambling" complaint emails.



* How one of the world's highest paid direct mail copywriters

persuades even hardcore skeptics to believe outrageous claims (and

how to apply to email).



* And a ho' bunch more goodies.



(Including a bonus I consider the #1 business resource I own.)



But this puppy goes to the printer soon.



So time is getting short.



Subscribe here today:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



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Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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