Is "Email Players" full of poo?

Got this response to yesterday's email.



(About how giving away products free doesn't help anyone.)



It's from "Email Players" subscriber Joe Gilder.



And, it perfectly illustrates my point.



Preach it, brother Joe...



====





There was this in-person $1000 workshop I did earlier this year. We

had 7 spots, and we gave away one for free to build up some buzz

(and a sublist).



The guy who won the free seat bailed on the event at the last

minute.



'Twas free, so he had no real reason to commit, and therefore it

wasn't valuable to him at all.



ALSO...you give away a free pdf issue to every website subscriber,

right? I was subscribed for 6 weeks before I joined EP. I DEVOURED

the free issue you gave away, and went through with a checklist and

did at least 2/3 of the email types/subject lines you suggested.



Once they worked, I decided you were indeed not full of poo, so I

signed up. Almost a year later, and I more than doubled my income

from last year, and last year was a REALLY good year.



Thanks again, and MERRY CHRISTMAS.





=====



Awesome stuff.



Just goes to show APPLYING the info is key.



If Joe just let the issues build up in a corner in his office to

get to them "some day" (as if it's a chore) or complained about

information overload (instead of making it a priority so info

overload isn't an issue) he'd be missing out on a lot off coinage,

yeah?



It's so, so, so simple.



You subscribe.



You read.



You apply.



Joe and I profit from the info.



And so do a lot of others.



If you got the right stuff, join us at:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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Deserve's got nothing to do with it

So I got this interesting email recently.



It was from a website subscriber who is new to the marketing game,

and has fell on some really tough times both financially and in

other ways (dark stuff) and basically asked me two things:



1. A free Email Players subscription (i.e. a gift)

2. If I say "no" to not publicly humiliate him



Yikes...



Below is an edited version of my answer to him:



======



Hey man,



I would NEVER publicly humiliate you or anyone else who asks a

sincere question in good faith or has a rational disagreement, etc.

I only do that to people who all but ask for it. (i.e. angry

goo-roo fanboys looking to pick a fight, petty losers who are

blatantly insulting just for the sake of it -- or, even worse,

nasty tempered freebie seekers with an entitlement mentality acting

like spoiled children).



But even then, I don't name names.



And, never have.



Not even those who have publicly tried to harm my reputation.



Why?



Because it does no good.



And I am more interested in warning about "types" than I am

specifically singling anyone out, especially without me having all

the facts.



So no worries there.



It's ALL good.



Now, on to your other question:



I suspect a lot of people who hear your story would consider you

more deserving of something like a gifted product.



But deserve's got nothing to do with it.



And, it would hurt more than help you.



You did not ask my advice on this.



But that doesn't stop me from giving it anyway:



The best way to make it in this business is to get creative and

have patience. In fact, having NO money and nothing given to you is

actually a HUGE advantage. It forces you to do what others are not

willing to do and think differently than the unwashed masses. What

I did is just start with the free stuff like at

thegaryhalbertletter.com and low cost books like Dan Kennedy's

"Ultimate Sales Letter" and "Ultimate Marketing Plan" books.



Then, I *applied* what I learned.



That's important.



Apply what you learn ASAP.



Don't wait.



Do it right away.



Then, what I also did was, I reinvested any monies I made (which

wasn't much at first) into buying more advanced products.



This gave me a finely honed "BS detector."



Especially since, I had no $$ to waste on nonsense.



(I don't think I ever bought from a big guru product launch.)



It was the best edu-ma-cation I could have gotten.



It took time, and patience and thinking outside the box.



It took letting go of my desires and fears.



And, it took persistence.



Yeah, it was kinda hair-raising at times.



But I wouldn't trade it for anything, nor would I dream of

depriving you or anyone else of that experience.



Anyway, I wish someone had told me the above.



It'd have short cutted my progress by years.



So hang in there.



Don't give up.



And, never stop pushing forward -- especially when all the crabs in

the bucket (family, friends, jealous co-workers, whoever) try to

pull your righteous self back in as you desperately try to escape.



Just test out the free & low cost stuff online (there's tons of it).



Make friends with other marketers on forums, etc.



And then invest wisely with your profits.



But above all...



Enjoy the ride.



Yeah, it can suck at times.



But it can also be a lot of fun, too.



And when you're ready?



The "Email Players" newsletter will be waiting.



I don't recommend people subscribe unless they're ready.



And by ready I mean:



1. Are building an email list (even if it's a small list)

2. Not afraid of what others think

3. Don't rely on swipe files (swiping emails is dumb)

4. Are not going to go into debt subscribing

5. Are going to APPLY what they learn



(That last one is key.)



It ain't for everyone.



Nor is it intended to be.



Here's the link:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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Janet Jackson Engaged; Rihanna & Chris Brown Together?

Home Pictures Videos Scandals Hairstyles Babies Fashion HOT RIGHT NOW ON THG! Janet Jackson and Wissam Al Mana: Engaged! Wissam Al Mana and Janet Jackson are engaged, according to a new report, and planning a secret wedding to boot! Read More » Chris Brown and Rihanna: Spotted, Going Public at Staples Center! Chris Brown and Rihanna were seen together at the Christmas Day basketball game in L.A. yesterday, arriving in the same car and sitting side-by-side. Read More » Chris Federline Says Britney Spears' Son is His, Singer Stole Capital One Card Kevin Federline's brother Chris says he not only had an affair with Britney Spears, but fathered her oldest son Sean, according to a tabloid report. Read More » Chad Johnson Sex Tape: Leaked! Legit! A sex tape of Chad Johnson and a couple of girls has leaked, but the former NFL star says he had nothing to do with the online release. Read More » Bikini Photos Heidi Klum Bikini Photos: THG Hot Bodies Countdown #15! Jodie Marsh Bikini Battle: Breast in Show? More Bikini Photos » News Peter Parker Death Threats: Spider-Man Writer Under Fire From Fans Instagram Sued Over Terms of Service Changes More News » WHO'S HOT! Kim Kardashian Britney Spears Lindsay Lohan Miley Cyrus Lady Gaga Justin Bieber © 2012 The Hollywood Gossip About Us Advertising Info Privacy Policy Contact Us

 

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How unsubscribes put $$ in your pocketses

There's been a disturbance in the force.



Far too many good, hard working (but misguided) people still

stubbornly cling to the great email myth of our day:



That unsubscribes are "bad."



That they're the devil.



And, must be always be low.



Me?



I celebrate them.



And, I purposely write emails that turn off those who are not good

prospects (or customers I wanna deal with) so they hopefully

unsubscribe themselves fast.



Why take this attitude?



And, how are unsubscribes good?



Here are a few reasons to chew on:



1. Saves money



Some auto-responder companies are more expensive than others. But

all will start racking up the $$ on your righteous self when you

reach a certain subscriber count. That means, too many people on

your list who never buy (or have no intention of buying) cost you

money.



2. More sales



How could having lots of unsubscribes help your sales?



Well, they don't directly.



But, if you do email the way I teach, you will almost certainly

find your sales going up.



You'll also see ye olde unsubscribes go up, too.



Why?



Cuz you're turning ON the buyers, and turning OFF the non-buyers.

And if you're playing to WIN (and not to not LOSE) more sales trump

less unsubscribes.



And finally...



3. Less spam complaints



When you mail daily (and you are mailing daily, right???) and

people leave your list quickly using the unsubscribe link, then

that means they won't later push that friggin' spam button.



And too many of those can be a nightmare for you.



So the faster non-buyers safely unsubscribe the better.



Anyway, so don't worry about unsubscribes.



They'll put hair on your chest.



And, even put $$ in your pocketses, Gollum.



Go here for advanced email training:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

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The Grinch's mad marketing skillz

The Grinch is da MAN.



Yeah, he's mean.



Yeah, he's nasty.



And yeah, he's got termites in his smile and his heart's an empty

hole. (The "Grinch" song makes him sound like a politician...)



But I bet he'd make one heckuva marketer.



And here are a few reasons why:





1. Inventive



While it's true the Grinch is a sociopathic scum bag when he

fleeces Whoville, it's hard not to admire his ability to pull it

off (in one night!) almost all by himself (we have to give SOME

credit to Max who pulled the sled).





2. Quick Thinking



Coming up with all those successfully elaborate plans on the spot

-- especially when under that kind of pressure -- is a pretty handy

skill to have in ye olde marketing "tool box."





3. Makes Everything Right



The dude STOLE Christmas -- looting an entire town of probably tens

of thousands of smackeroos worth of gifts, presents and food (the

bastard even took the last can of Who Hash!) And yet, somehow he

was STILL able to make up for it and was even given the honor of

carving the roast beast.



Those are some serious "PR" skillz.





4. Passion



Once the Grinch gets smitten by something good (such as when Cindy

Lou Who is in trouble, or when Martha May flirts with him in class)

he's capable of all kinds of creativity and problem-solving feats

and miracles.



And some pretty clever ones at that...





So yeah, the Grinch is a marketing stud.



And you know what?



I'd bet green money that YOUR marketing will stick out like a Who

fart at dinner if you became more "Grinch like", too.



(At least in the ways above.)



OK, that's it for today.



Be safe.



And have a merry Christmas.



Ben Settle



P.S. In the meantime, if you'd like to have the marketing savvy of

TEN grinches (plus two), check out:



http://www.EmailPlayers.com









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jGwczJwMLOw=

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Santa's CrAzY Christmas email tip

Ho, ho, ho...



If you want to do something on Christmas that:



1. Will bond your list to you more (making them more likely to want

to buy from you in future emails)



2. Probably make you sales



3. And give your list a chuckle



(Which can lead to more sales in ye olde stocking...)



Then here's all you do:



Send your list an email on Christmas.



But, not just ANY email.



What I want you to do is send them an email describing advice you

are giving to Santa Clause. (Advice for weight loss, marketing,

branding, prostate troubles, whatever it is you sell -- just use

your imagination.)



Yes, it's kinda dorky.



And no, it's not going to make you a million dollars.



But it MIGHT get you some sales.



It MIGHT make your list look forward to more emails.



And it MIGHT even make 'em laugh.



(As Dan Kennedy has wisely said: "People buy more and buy more

happily when in good humor.")



What???



You don't know how?



You have no idea how to begin such an email?



OK, relax!



I'm going to give you a template. I've sent this exact email (the

product and URL details have been removed) before to a list of

weight loss prospects in another business I partner in.



Hey, I don't just teach this stuff.



I actually DO it.



(Shocking, eh?)



Anyway, here's the template.



Switch out my product/market details with yours:



====



Santa's CrAzY 2013 fat loss plan



Heya!



I know it's Christmas night and you probably want to go to bed (I

do too!) but I HAVE to tell you about this crazy little guy who

showed up at my door tonight.



He was short, about 4 feet tall.



He also had weird shoes that curled at the toe.



And even more weird, he had pointy ears.



I asked him who he was and he said he was a messenger from Santa!

Apparently, Santa is getting older and slower, and he's concerned

about his weight now. He is worried about having heart problems and

doesn't want to drop dead one day while carrying presents to kids

due to his weight.



So he wanted my advice.



Can you believe that?



So here's what I told this messenger to tell Santa:



1. Start eating more protein!



I told the messenger to tell Santa to get those elves to start

bringing him more meat, beans and protein, instead of white carbs

like bread, etc.



2. Quit eating the cookies and milk!



When going to down chimneys and seeing plate of cookies and a glass

of milk, ignore it! And instead, leave a note next to them saying

next year he'd prefer to be left fruit or maybe some meat and

cheese, instead.



And instead of milk, leave water.



Protein waters are fine, too.



If he needs advice, he should check out my ____ product:



(URL)



3. Start exercising more



He doesn't have to huff and puff and sweat and strain, he can do my

_____ program instead, that's fine:



(URL)



I said to tell Santa this is NOT based on hard exercise.



It's based on using his nervous system and was developed by a

Russian "super soldier" who wanted a way to get in shape quickly.



4. Start walking more!



In other words...



Instead of hitching up the reindeer team to go to the store or run

errands, I told the messenger to tell Santa to get his blubber butt

outside and walk through the snow, it's great for his heart and

body.



5. Lay off 50% of the elves



Let's face it.



All those elves are dead weight.



And by trimming his workforce down, he'll also trim his

considerable stomach down, too, because he'll be forced to roll up

his sleeves and do more work.



Anyway, so that's that.



This is the plan I have for Santa.



We'll see if he listens in 2013.



Have a GREAT holiday season.



I'll see you soon! :)



SIGNATURE



=====



And that's all there is to it.



I hope you use this template.



Even if you don't get a bunch of sales, just doing stuff like this

now and then has a lot of power for future sales (and makes people

look forward to reading future emails from you).



I kid ye not on this.



Try it and you'll see for yourself.



For more email ideas like this, check out:



http://www.EmailPlayers.com



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

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LexisNexis(R) Communities December Update: 50+ recent posts for practice areas

LexisNexis® Communities Practice Insider: Emerging issues and news for your practice …  |  View online > Share this message  |       Emerging legal issues and updates, podcasts, Communities posts, videos and more … Highlights of this issue … LexisNexis® Communities now offers 50+ recent updates from legal practitioners, including: Mobile Workforce Issues: How do workers’ compensation rules apply? Roughly 20 percent of U.S. employees telecommute at least part time. So for workers’ compensation purposes, when do household activities stop and business tasks start? Get insights from the 21st Annual National Workers’ Compensation & Disability Conference New! LexisNexis® game-changing tool for supply management professionals New LexisNexis® SmartWatchSM algorithms score and surface concerns about an organization’s suppliers. Monitor thousands of suppliers for disruptive events that might affect the supply chain. Learn more. Yes! 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