Donate $5 and get a free copy of "Crackerjack Selling Secrets"

Once upon a time I wrote a book called:



"Crackerjack Selling Secrets"



It started off as my own personal selling cheat sheet with 101 easy and ethical ways to sell almost anything, to anyone (online or offline) -- without struggle, frustration or using any "black hat" nonsense.



Later, I expanded it into a book and it was an instant hit.



In fact, versions of the book sold for as much as $97.00.



(And even then people thought it was a bargain.)



Since then, it has become sort of a "cult classic" amongst entrepreneurs lucky enough to nab a copy while it was available to the public. And even today, people ask if I'm ever going to re-release it.



The answer is...



Yep.



At least, for this week.



And, at a price anyone can afford.



Here's the skinny:



Lately I've had the urge to help out the local dog shelter. They do a lot of good work. Save a lot of dogs. And (somehow) keep it a "no kill" shelter. However, since this town is so isolated, scum bags like to abandon their dogs here (a$$holes) -- keeping it strained to the hilt for cash flow to stay up and running.



Anyway, I want to help.



So, here's my proposal:



If you donate at least $5 to the shelter (more is merrier!) at the link below and send me your PayPal receipt, I will send you a free digital (pdf) copy of "Crackerjack Selling Secrets".



(Yes, it's not technically "free" if you have to donate, wise guy, but you know what I mean...)



Here is the link:



http://www.pennies4pooches.com/donations



If you can donate more, even better.



Every dollar counts.



(And is MUCHO appreciated.)



Word up.



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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Gene Schwartz $20 sale vanishes in 29 minutes

The Gene Schwartz $20 sale vanishes in less than 30 minutes



This seminar recording usually fetches $297, but if you order in time from my affiliate link below, you can get it for a fraction of the price, and with these two unique (very valuable) bonuses:



1. A 527 ad swipe file (which includes Gene Schwartz ads)



2. "The Sales Letter Jam Session" (which teaches you the nuts and bolts of how to build an ad from beginning to end)



This is "game time", though.



You have less than 30 minutes left.



To grab it before the sale ends, go to:



http://www.CopywritingGrabBag.com/labor



Ben Settle



P.S. If you are reading this on your smart phone in an airport or somewhere where you cannot easily get to your computer to safely order, just email Michael Senoff at michael@michaelsenoff.com



He'll send you a secret link to order it when you get back.



Email him right away, though.



He's cutting this deal off in a few minutes...



http://www.CopywritingGrabBag.com/labor









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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"Will the $20 Gene Schwartz product teach me anything new?"

I hate wasting time.



And apparently, I ain't alone...



"Ben, I want the Gene Schwartz $20 offer, but is there really

anything NEW inside? Anything I haven't seen already? I know it's

just $20 and it comes with a guarantee, but is it worth my time? Be

honest, I hate wasting time on info I already know."



I can relate.



A lot of people can.



And it's a very good question.



So with only 4 hours left, maybe this will help:



Here's what what a savvy businesswoman and revenue coach (who's been written about in Forbes & Investor Business Daily and whose book has gotten testimonials from smart businessmen like Guy Kawasaki) said last time I ran this sale...



====



OK, so I finally caved and spent the $20.



I put it off because 1) I didn't think I'd learn

anything new and 2) there was just so much

stuff there, I wasn't sure I'd be able to read it all.



But today I decided to take you at your word,

and I spent the $20.



I started small:



with the transcript of the Rodale speech.



And already it has opened up my mind and

given me new insights.



I am, in fact, learning something.



Thank you, Ben.



Kristin Zhivago

Revenue Coach



====



Bottom line?



This ain't just more of the same old, same old.



And ye olde clock is ticking.



It goes from $20 back to $297 in a few hours.



Give it a shot (while there's time) here:



http://www.CopywritingGrabBag.com/labor



Ben Settle



P.S. More...



You get two more goodies:



1. A 527 ad swipe file (which includes Gene Schwartz ads)



2. "The Sales Letter Jam Session" (which teaches you the nuts and bolts of how to build an ad from beginning to end)



There's no time for dilly-dally, though.



This offer ends in just a few short hours.



Here's the link again:



http://www.CopywritingGrabBag.com/labor









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jKwsbAwMTEw=

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3 scary business predictions for the rest of 2012

Everyone loves predictions.



I don't know why, exactly.



But people eat them up (which is why they make for great "fodder" for emails, sales letters and other marketing materials), and I eat them up as much as anyone!



Case in point:



Here are some predictions I made for 2011 last January.



Of course, the standard disclaimers apply:



I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but it's funny how all 3 of these things ARE happening right now, and will become even more relevant by year's end (where I'll make more predictions for NEXT year, of course...)



Anyway, here they are:



Prediction #1:



Credibility will be KING.



"No duh", right?



Still, judging by the lack of ads with ANY credibility elements whatsoever... just taking the time to put SOMETHING credible in your ads should make you stand out like a fart in study hall.



Prediction #2:



The economy will get 10 times WORSE.



In fact, we're already in Great Depression 2.0.



But the government is spinning numbers like crazy.



Frankly, bad as it is now, imagine it 10 times worse. Personally, I don't see any way around it. And even if I'm wrong, it never hurts to imagine the worst case scenario and plan for it, right? Luckily, as Ken McCarthy recently told me (he's always studying this, and his insights are eerily correct...):



"If you know how to sell, you should be fine."



(Good news if you're studying marketing, copywriting, emails, etc.)



And finally...



Prediction #3:



I predict many of the people reading this email wanting to get better at writing ads and sell more products will NOT order the $20 Eugene Schwartz copywriting seminar sale (that ends TODAY at midnight eastern time).



Why?



Maybe they're suspicious?



Suspicious it can't POSSIBLY be as awesome as I say it is?



That there's nothing "unique" inside?



Or it's just another empty goo-roo product?



Hey, can't blame them.



But check out this email from customer Jeff Mitchell last year:



"I rarely ever thank someone for promoting something to me... but

this was hands down one of the biggest steals that i have seen in

the industry for a long time. The value of this $20 product is

potentially millions. Thank you for sharing it."



Not too shabby a testimonial, is it?



Whatever the case, this sale ends today.



After that, it goes from $20 back to $297.



Here's where to get it:



http://www.CopywritingGrabBag.com/labor



Yes, this IS my affiliate link.



And when you order through it, you get two more goodies:



1. A 527 ad swipe file (which includes Gene Schwartz ads)



2. "The Sales Letter Jam Session" (which teaches you the nuts and bolts of how to build an ad from beginning to end)



There's no time for dilly-dally, though.



This offer ends tonight at midnight.



Ben Settle



P.S. Here's the link again:



http://www.CopywritingGrabBag.com/labor









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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Gene Schwarz $20 seminar sale ends today

Nobody is as big a procrastinator as I am.



(I'm papa of procrastination.)



But just in case, I wanted to remind you the Gene Schwartz $20 seminar offer (usually $297) ends at midnight (eastern standard time -- 9:00 pacific).



The link is at:



http://www.CopywritingGrabBag.com/labor



This seminar is grooviness.



Easily one of the BEST copywriting resources I've ever seen. And, one that saved my bacon when just starting out, not knowing what I was doing, and just needed some guidance to get started writing ads.



More:



If you jump on this today, you get bonuses...



1. "The Sales Letter Jam Session"



This is a unique copywriting training I did with Doberman Dan about the "process" of writing sales letters and ads. Very helpful if you have trouble getting started writing and struggle with it.



2. A 500+ ad swipe file



This swipe file is thick with great ads.



Including ads from many of the best copywriters (such as Eugene Schwartz) who ever lived.



It's all yours for a mere $20 spot.



Here's where to get everything:



http://www.CopywritingGrabBag.com/labor



This sale ends today.



After that, it goes back to $297.



Hurry...



Ben Settle









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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Dead ad walking

Dead ad walking



Here's some of the best ad advice I ever done got:



"If you are not running enough tests that are really flopping, then

you are not doing your job...A very good copywriter is going to

fail. If the guy doesn't fail, he's no good. He's got to fail.

It hurts. But it's the only way to get the home runs the next

time."



Who said that?



The late great grand puba of marketing Eugene Schwartz.



Speaking of which...



You only have one day left to get his famous seminar for only $20 (regularly $297), plus a swipe file of over 500 ads and the "Copywriting Jam Session" teaching I did with Doberman Dan about our "process" of writing ads.



Details at:



http://www.CopywritingGrabBag.com/labor



Where was I?



Oh yeah, Schwartz's testing advice.



And he wasn't just whistlin' dixie, either.



Case in point:



While back I wrote a fartload of squeeze pages for a client. Not just 2 or 3 test panels... but 20-30 test panels. Some of them play it "safe" (not veering too much from their current control) and some are so off the charts crazy different, they probably thought I was a nutcase for even submitting them.



But you know what?



I fully expected 95% of those tests to FAIL.



To me they are all dead ads walking to that great electric chair of cyberspace where probably only one of them will survive the onslaught.



In fact, my first test failed by a fat 20%.



And that's good!



Did not bother me one bit.



I knew it'd either win big or lose big.



And that's really the name of the game.



I mean, what would you rather have -- 100 "play it safe" tests that add up to a 100% increase over weeks or months... or one BIG winner that beats your control by 100% in a day?



Which do you think will make you money faster?



Something to think about.



To paraphrase one of the great American minds:



"Failure is COOL, Beavis."



Ben Settle



P.S. The $20 Eugene Schwartz seminar sale ends tomorrow (Labor Day here in the US) at midnight. This is by FAR one of the most valuable copywriting trainings I've ever used (and I STILL listen to it regularly).



Usually it costs $297.



But if you hurry, it's yours for a mere $20 spot:









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



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http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jKwsrJycLBw=

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Famous copywriter profits from WEAK ads

Sheesh!



I've been yapping away about Gene Schwartz a lot.



Obviously, one of the reasons for this is because I'm doing a joint venture with Michael Senoff, selling Gene Schwartz's famous speech to Phillips Publishing that has changed so many peoples' lives (including yours truly's).



Usually, this bad-boy costs $297.00.



But, for the next couple days you can get it for just $20:



http://www.CopywritingGrabBag.com/labor



Anyway, I got to thinking about that speech again today.



And specifically, a little piece of headline advice in it that changed everything for me, and helped me pen winners even when my ads were weak.



(Especially when I was just starting out.)



What was the advice?



Simply this...



"When you are dealing with someone of real brilliance that does a

headline absolutely beyond all belief, then you are going to have a

hard time winning. Probably you are going to lose then no matter

how many facts you have."



In other words...



It's ALL about the headline.



Not super writing & persuasion skillz.



Not sales choke holds and "fireworks."



And not even an irresistible offer.



Without that magic headline, even "great" copy will get slaughtered by a newbie who writes a better one. Good news, for newbies, eh? And maybe that's why he spends so much time on headlines in the speech.



Frankly, it's a headline POWER lesson.



Gene competed against the best of the best.



Had seen THOUSANDS of split tests.



And knew exactly how to write headlines that would win even though (by his own admission!) he was never the best "writer" in the game.



Awesome, awesome stuff.



And, at $20 it's a steal.



To get it before it goes back to $297, go here:



http://www.CopywritingGrabBag.com/labor



BTW, this is my affiliate link.



And if you order from it, Michael will send you a couple bonuses:



1. A 527 ad swipe file (which includes Gene Schwartz ads)



2. "The Sales Letter Jam Session" (which teaches you the nuts and bolts of how to build an ad from beginning to end)



Hurry, though.



This offer ends soon.



Ben Settle



P.S. Here's the link:



http://www.CopywritingGrabBag.com/labor









Ben Settle

Email Specialist

Settle, LLC

www.BenSettle.com



Copyrighted & published by Settle, LLC.



All rights reserved.





Settle, LLC | P.O. Box 437 | Gold Beach, OR 97444



To unsubscribe or change subscriber options visit:

http://www.aweber.com/z/r/?TAwsrCwctCzsnKycjAzstEa0jKwsrJycDJw=

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